Kuala Lumpur, 22 May 2023 – In its commitment to reimagine foldable experiences for Malaysians, Samsung Malaysia Electronics brings top local organisations and young talent from universities together to unlock new possibilities on the Galaxy Z Fold and Galaxy Z Flip, and mainstream foldable UI/UX.

The first partners in the initiative, AmBank, Family Mart, Maxis, Pay4U, and ZUS Coffee, leveraged Samsung and Android platform’s capabilities to enrich user experiences on their local apps. During the recent partner sharing session, themed, ‘Reimagining Foldables for Malaysians’, they showcased their app optimisation through the flexible use of screen expansions and multi-angle fold usages.

In the coming months, Samsung will be onboarding more partners, including Gigi Coffee, Golden Screen Cinemas, TGV Cinemas, and Zapp. Additionally, Samsung aims to collaborate with local universities on a hackathon, where students will pitch foldable app ideas. This is in line with its ESG mission to empower young Malaysian talent and incentivise them to make waves in the tech space.

“At Samsung, we are passionate about making mobile innovation relevant to consumers. In our bid to mainstream foldable smartphones, we are collaborating with homegrown brands to create unique, local Galaxy Z experiences on their apps that Malaysians use on a daily basis, and bring it closer to their hearts. We invite more local organisations to be a part of this industry collaboration and deliver better experiences to their customers,” said Luke Au, Head of Product Marketing, Mobile eXperience, Samsung Malaysia.