Kuala Lumpur, Malaysia — December 15, 2015 — In today’s modern society, technology plays a huge role within every household. It is an evolving lifestyle, from having bulky CRT television sets in the early 1950’s to our current day Full HD flat screen Smart TV’s[1]. Technology is especially fast moving when it comes to mobile communication devices as they have grown far from its basic purpose of communication into a multi-functional tool with 66.8% of Malaysian users owning one smartphone while, 28.9% of users carry two[2].
In fact, it has become a norm for every member of the family to own a smartphone together with either a tablet, laptop or a PC – occasionally, some may own all types. While the top owned devices are smartphones with 71%, computer (desktop, laptop, notebook) with 35% and tablets with 14%[3], this highlights the growing popularity and necessity in our everyday lifestyle. Since a positive total of 66% of the Malaysian population uses the Internet[4], Strategy Analytics forecast’s that the number of devices will hit 33 billion by 2020 and the number of connections per person will more than double to 4.3[5].
With that being said, multiple devices are often used concurrently and for various activities. So much so, that the look and feel in today’s family household creates the effect of multi-device functionality. The reason for that is because every member of the family is entertained by technology, one way or another. For instance, Dad watches football on TV while checking live scores on his smartphone, Mom cooks up a storm in the kitchen, referring to recipes on her tablet. The children are usually on their smartphones updating social media platforms and communicating with their peers, whilst researching on e-books for their take-home assignments on their laptops.
The rise of technology within the family household also helps work-from-home parents. Recent research noted that up to 13.9% of people worked from home in 2014 and that work-from-home parents often suffer from work-care balance crisis as they need to make a living and care for their young at the same time[6]. To achieve equal satisfaction on their work role and family role, both parents need to understand the responsibilities of both spheres which can be daunting at times. However, the number of work-from-home parents continues to grow every year due to the need to spend more quality family time together[7].
To simply life, Logitech came up with a series of multi-device Bluetooth Keyboards to assist work- at- home parents balance things between family and work. The innovative technology was designed to enable multitasking for parents on managing work and childcare. It gives parents a quicker response to switch in-between devices. An example of a situation would be, tutoring the kids on an educational programme on the tablet and switching to work agendas on the laptop or computer. The Logitech multi-device keyboards such as the Logitech K380, Logitech K480 make it easier to sync between two or three technologies at the same time. The Logitech K400 Plus on the other hand, makes it easier for parents to control their smart TV from their couch and search for educational and entertaining YouTube videos with ease.
Logitech’s ingenious multi-device keyboards can be used between the numerous gadgets in hand. They enable you to switch between your mobile, computer and tablets with just a click of a button. Type on anything with comfort and convenience of the Logitech K480 and Logitech K380 multi-device keyboards. Connect up to three devices simultaneously and simple switch of a button to start typing. The Logitech K380 is lightweight, compact and is Bluetooth supported. The multi-platform and cross-platform Logitech K480 also works with familiar keyboard layout with all shortcut keys you can find on Windows, Mac, Andriod and iOS mobile. The Logitech K400 Plus is designed for laid-back control between PC to TV entertainment. It can navigate your TV-connected computer, from the comfort of your couch.
This technological age is moving at a speedy pace and we need to constantly upgrade ourselves with knowledge and tool skills to keep up. Being a brand that focuses on innovation and quality, Logitech designs personal peripherals to help people enjoy a better experience with the digital world. In each product category, Logitech studies how customers use their digital devices. Observations prevail that multi-device technologies will help work at home parents balance their lifestyle and spend more quality time together. With that, the company’s designers and engineers set their sights on to create a better experience with these devices – richer, more comfortable, more fun, more productive, more convenient and more delightful time spent with your family[8].
[1] http://tv.about.com/od/televisionsets/a/tvtypes.htm
[2] http://www.skmm.gov.my/skmmgovmy/media/General/pdf/Hand-Phone-User2014.pdf
[3] http://www.skmm.gov.my/skmmgovmy/media/General/pdf/MCMC-Hand-Phone-User19112015.pdf
[4] http://e27.co/140-mobile-penetration-malaysia-10m-smartphone-users/
[5] http://www.mobileworldlive.com/featured-content/home-banner/connected-devices-to-hit-4-3-per-person-by-2020-report/
[6] http://www.aijssnet.com/journals/Vol_3_No_1_January_2014/10.pdf
[7] http://www.telegraph.co.uk/women/9822271/Rise-in-stay-at-home-fathers-fuelled-by-growing-numbers-of-female-breadwinners.html
[8] http://www.logitech.com/en-us/about/logitech-story
