May 23, 2024: Royal Enfield, the global leader in the mid-size (250cc-750cc) motorcycle segment, launched the Shotgun 650, a true embodiment of customization in Malaysia today. The Shotgun 650 will be available in the country starting today at a price of MYR 34,900/-. With its retro-futuristic design, the Shotgun 650 is inspired by its precursor, the SG650 Concept and celebrates creativity, acting as a blank canvas for customization and personalisation for thousands of motorcycling enthusiasts across the world.
The custom-inspired motorcycle, available in four unique colourways – Stencil White, Plasma Blue, Green Drill, and Sheet Metal Grey – the Shotgun 650 is the ultimate canvas for personalization, reflecting a blend of raw creative energy, anarchic custom culture, and the iconic Royal Enfield DNA. Built on Royal Enfield’s globally proven 650-Twin platform, the Shotgun 650 is a tribute to the culture of customisation and a new chapter in design for Royal Enfield with an exciting vision of the future.
Mr. Rewi Hamid Bugo, Chairman of Didi Group, expressed his excitement, stating, “I am thrilled to introduce the Royal Enfield Shotgun 650 to our discerning customers. This machine is designed to provide an unparalleled riding experience, combining power, performance, and style in a way only Royal Enfield can deliver. The Malaysian riders have resonated very well with leisure motorcycling, and we have built a loyal community of riders. As a result, we became the leading mid-size motorcycle brand in Malaysia. We are confident that akin to other parts of the world and brings enjoyment to the ride journey. ” Additionally, he announced, “Since first revealing the all-new Himalayan in late 2023 and its, we’ve had an overwhelming response with strong demand both globally and in Malaysia. So, we’re thrilled to announce the adventure tourer will be available in July 2024, with pre-orders open now.”
Commenting on the launch of the motorcycle announcement in Malaysia, Anuj Dua, Business Head for Asia Pacific markets – Royal Enfield, says, “The Shotgun 650 is a symbol of the united pulse of the custom community, and an ode to the long-standing tradition of customising Royal Enfield motorcycles. In Malaysia, we have received absolutely great response for our motorcycles, making us the number one player in the mid-size segment in a short period of time. This is a testament to our truly global motorcycles and acceptance of the leisure motorcycling culture. We are excited to finally make the production version available for the riding community in Malaysia and can’t wait to see how our riders infuse their unique styles into this exceptional motorcycle”.
The Royal Enfield Shotgun 650 blends retro-futuristic design with modern features. An LED headlamp fitted in a gorgeous custom, neo-modern nacelle stays true to the neo-retro fusion aesthetic while offering improved visibility. The motorcycle has a digi-analogue instrument cluster, which comes equipped with the Tripper navigation system and is designed to deliver all the information you need as you head out. The Shotgun 650 also comes with the newly launched Royal Enfield Wingman – an new, in-app feature that keeps you updated on the motorcycle’s live location, fuel and engine oil levels, service reminders and more. It also features a USB charging port to keep your devices charged on the go.
With the globally award-winning 650 Twin platform at its core, the Shotgun 650 is loaded with a double barrel of fun. It is ergonomically optimised, with mid-set foot position, a low 795mm seat height and an intuitive handlebar position that give the rider a commanding sense of presence and control, while the floating single seat is both retro and modern at the same time. The Shotgun’s specially tuned suspension with 43mm dia. separate function big piston Showa forks on the front, twin tube 5-step preload adjust RSU at the back, 1465mm wheelbase and a low centre of gravity come together to make riding in traffic, on highways and down twisty back roads equally fun, without compromising on comfort. Wide 18” front and 17” rear tubeless tyres, combined with 320mm and 300mm disc brakes, ensure a steady grip, keeping you engaged and in control at all speeds. Carrying through with the concept of customization and personalization, a diverse range of 31 Genuine Motorcycle Accessories are available for the Shotgun 650. Designed to further highlight the aesthetic appeal of custom culture, bar end mirrors, a sculpted solo seat and contrast-cut billet rims, to name a few, are available. Also, customization is inseparable from lifestyle and so to compliment the spirit of the Shotgun 650 a range of apparel has been developed to explore the future of the brand’s apparel.
The Royal Enfield Shotgun 650 is set to redefine the motorcycling landscape, offering riders not just a mode of transportation but a lifestyle. With the unveiling of the price and the opening of bookings, the Shotgun 650 marks the beginning of a new chapter in the Royal Enfield legacy, where every rider becomes a storyteller, and every motorcycle, a unique expression of individuality.
Royal Enfield also announced the opening of pre-bookings for the all-new Himalayan in Malaysia. The premiere of the all-new Himalayan will be hosted on 8th June 2024, at JioSpace Petaling Jaya. The all-new Himalayan strikes the perfect balance between capability and usability. It is an adventure tourer that has everything you need, and nothing you don’t. Purpose-built, confidence inspiring and a capable, go-anywhere motorcycle, the Himalayan has proven itself time and again as the ideal motorcycle for adventure riding. The new Himalayan evolves from this, builds on this proposition, and takes it several notches higher.
