KUALA LUMPUR, MALAYSIA – April 9, 2015 – Samsung Malaysia Electronics, the leader in TV segment for nine consecutive years, today introduced an extensive lineup of SUHD TVs that will set a new standard in premium UHD (Ultra High Definition) content and elevate the viewing experience to the next level.

The innovative SUHD TV celebrates a major milestone in the UHD era.  It surpasses the limitations of previous displays, delivering superior picture quality with stunning contrast, striking brightness and spectacular color.

Additionally, Samsung’s SUHD TVs have a number of new and exciting features–its SUHD re-mastering engine delivers an unrivaled viewing experience; its stylish curved design provides viewers with a more immersive viewing experience; and its Smart TV functions are now powered by Tizen, giving viewers easy access to their favorite content.

“Samsung has achieved significant milestones in the market for Visual Displays, both through collaboration and by always striving to be the best. As a result – and for the ninth consecutive year – Samsung is now the world’s leading TV manufacturer, shaping the future of the TV industry with award winning designs, unparalleled picture quality and innovative content partnerships – all developed with consumer preferences in mind and consumers can trust that we are more committed than ever to consistently deliver a superior home entertainment experience for years to come,” said Lee Sang Hoon, President of Samsung Malaysia Electronics.

“See more and feel more with the stunning contrast, striking brightness, and spectacular color in superb UHD detail as it makes for the most immersive and breathtaking viewing experience possible. It’s almost as if you’re there, right in the midst of the action”, continued Lee.

Samsung’s Premium “S” TV: The New SUHD TV

Samsung reserves the “S” identification for its most premium, flagship products that signify a true leap forward in technology. As the leader in the TV industry, Samsung is excited to extend the prestigious “S” identification to its newest premium TV line, the SUHD TV. The SUHD TV is designed to excite all of the senses, with sensational picture quality, seamless interaction and stylish design.

Introducing Unmatched Picture Quality

Samsung SUHD TVs demonstrate groundbreaking advances in contrast, brightness, colour reproduction and detail to deliver a superior picture quality experience. They utilize proprietary, eco-friendly nano-crystal technology and include an intelligent SUHD re-mastering picture quality engine.

The SUHD TV’s nano-crystal technology transmits different colours of light depending on their size to produce the highest colour purity and light efficiency available today. This technology produces a wide range of more accurate colours, providing viewers with 64 times* more colour expression than conventional TVs. The intelligent SUHD re-mastering engine has optimized all* content to match the colour and brightness reproduction of the SUHD TV. It automatically analyzes the brightness of images to minimize additional power consumption, while also producing ultimate contrast levels, showcasing images with much darker blacks and an elevated level of brightness that’s more than 2.5 times* brighter than conventional UHD TVs.

By collaborating with 20th Century Fox, Samsung has optimized content to meet premium quality SUHD standards. This partnership allows for consumers to enjoy an unrivaled UHD viewing experience. Samsung partnered with the Fox Innovation Lab to re-master multiple scenes from its critically acclaimed film, “Life of Pi,” directed by Academy Award winner Ang Lee, specifically for the SUHD TV. The result was spectacular – generating more vivid colours and lifelike scenes.

Samsung is also working with leaders in the industry to promote the secure and steady growth of a comprehensive UHD ecosystem. In order to establish premium UHD quality standards, Samsung has announced the UHD Alliance – a coalition of companies united to set the bar for next generation video entertainment. The new body will implement new standards that support innovation in video technologies including 4K and higher resolutions, high dynamic range, wider colour gamut and immersive 3D audio.

Furthermore, Samsung’s SUHD TVs use environmentally-friendly technology to deliver best-in-class energy efficiency and reliability.

Samsung will offer three new series of SUHD TVs – JS9500, JS9000 and JS8000 – from 55- to 88-inches, so consumers have the flexibility to purchase the perfect TV that fits their style and taste. The Samsung JS9500 TV has recently received more than eight awards including Ubergizmo’s Best of CES award, Digital Trends’ Best Television at CES 2015 award and Reviewed.com’s 2015 CES Editors’ Choice award.

Sophisticated and Improved Curved Designs

When Samsung introduced the curved form factor in 2014, it dramatically enhanced the home entertainment experience. Taking cues from contemporary art and architecture, Samsung’s TVs were designed and enhanced with many modern and minimalist highlights.

The newly announced Samsung SUHD TV JS9500 features a chamfer bezel design, adding more depth to the TV screen, and the elegant frame makes the display look like a piece of art when mounted on the wall. The SUHD TV JS9000 also has a soft, textured shirring design on the rear of the display, giving the TV a premium look and stylish edge when viewed from any angle.

With the increase in consumer demand for Curved TVs, Samsung will continue to add new models to its product portfolio to complement every unique viewing environment.

New Smart TV Redefines the Future Entertainment Experience

As of this year, all of Samsung’s Smart TVs, including the new SUHD TV, will be powered by Tizen – an open-source platform that supports web standards for TV app development. With Tizen, Samsung’s new Smart TV platform not only has a multitude of new features, but also a more intuitive UI, a more integrated entertainment experience, and more ways to access content than ever before.

• The new user interface for Samsung’s Smart Hub is more responsive and playful. It is simplified to just one screen, displaying consumers’ most recent content and tailored recommendations for even more entertainment options.
• With Quick Connect, Samsung Smart TVs automatically recognize Samsung smartphones once paired via BLE (Bluetooth Low Energy) Consumers can share video content from their Samsung smartphone to their Smart TV with the press of a button. Also, users can watch TV through their mobile devices without any apps or complicated pre-settings.
• Samsung Smart TV owners can wake-up more easily with Briefing on TV. Samsung Smart TVs now act as an alarm and sync up with Samsung mobile devices to turn on and display important items such as the time, weather and consumers’ schedules.
• Samsung’s Smart TVs offer an integrated entertainment experience, including games such as Hello Hero and Minion Rush, which keep consumers entertained for hours with their family.
• Samsung’s platform powered by Tizen allows Samsung Smart TVs to become part of a much larger content ecosystem, allowing easy collaboration with various partners for ultimate flexibility and unparalleled access.
• With all Samsung TVs poised to become Internet of Things devices by 2017, Tizen’s compatibility with other devices establishes Samsung’s Smart TVs as the control center of any Smart Home.

Samsung Introduces Features for Southeast Asia Region

To meet the needs of consumers in Southeast Asia, Samsung is introducing a number of features, tailored to match the unique lifestyle of users in the region.

Samsung Seasons allows customers in Malaysia to enjoy a handpicked selection of popular international TV shows. Users can watch the first episode free, and rent the full season of a show for 30 days, to enjoy on their Smart TV, or on a Samsung tablet or phone.

Users in Southeast Asia will also be able to enjoy Family TV 2.0, which further enhances the overall viewing experience. Maintaining the features of last year’s popular Family TV feature, Family TV 2.0 allows consumers to save and send photos and sound bites of their favorite TV moments. The feature now also has Story Replay, which can record still photos with the audio of TV programs.

Availability and Pricing

The three new series of SUHD TVs – JS9500, JS9000 and JS8000 will be available April 2015 onwards at the following recommended retail price:

SUHD TV 78JS9500: RM39,999  (inclusive of 6% GST)

SUHD TV 65JS9000: RM24,999 (inclusive of 6% GST)

SUHD TV 55JS8000: RM9,999 (inclusive of 6% GST)