Kuala Lumpur, 2 June 2016 – For ten consecutive years, Samsung has reigned as the number one television manufacturer worldwide. Today, Samsung Malaysia Electronics reaffirms its position with the launch of its spectacular new line-up of SUHD TVs, declaring the beginning of the Quantum dot display era and achieving a design of high calibre.

“In the ever-changing climate, Samsung has always been about providing the ultimate experience in picture quality for our consumers, and that is how we came to create our new line of SUHD TVs. It is for our consumers that we focus our efforts to provide stunning brightness and contrast with the most realistic colour and clarity for every viewing environment,” said Jimmy Tan, Head of Consumer Electronics Business, Samsung Malaysia Electronics.

Samsung has always been a pioneer in the television industry, leading the stage with their consistent innovations from as early as 1998, where they produced the world’s first digital TV. As a trailblazer in both the design and technology of televisions, they have manufactured many of the ‘world’s firsts’ such as being the first to bring the world of FHD 3D imagery to our homes, and reinventing the modern-day viewing experience with the revolutionary curved display. Thus with the new line-up of SUHD TVs, Samsung continues to maintain their position as a leader in the industry by creating the world’s first cadmium-free SUHD TV with Quantum dot display.

As Samsung ushers a new decade of global TV leadership, the 2016 Samsung SUHD TVs were previewed earlier this year at the Consumer Electronics Show 2016 and the Southeast Asia Forum 2016. Since its sneak debut, the range of SUHD TVs has already garnered numerous international media awards and accolades recognising the ingenious behind the technology and design.

Supreme Picture Quality with Quantum dot display

Equipped with the impeccable Quantum dot technology, the 2016 SUHD TVs offer the most astounding true-to-life picture quality – providing a completely immersive, cinematic experience in the comfort of your own living room. The Quantum dot display can express 64 times more delicate colour expressions than conventional TVs, giving consumers the ability to properly see various shades of colours a conventional TV cannot showcase.

This year, all Samsung SUHD TVs feature the ability to provide a premium high dynamic range (HDR) experience, with the industry’s maximum 1,000 nit HDR for a higher level of contrast between light and dark images. The Ultra Black panel technology reduces reflection that interferes with the TV viewing experience. With that, viewers can enjoy watching TV comfortably in any environment without being interrupted by glare.

360 design for Unparalleled Immersion

Four years after introducing the first Curved TVs to the world, Samsung took on a new challenge; designing the world’s first bezel-less Curved TV to provide a more immersive viewing experience. Eliminating even the slightest elements, down to removing the screws, the SUHD TVs are an example of 360-degree design that looks stunning from any angle, allowing the TV to serve as part of a room’s interior design.

With no bezel that normally functions as the border, the viewer’s attention is focused purely on what matters most – captivating content on the screen and maximising the immersive experience.

Unlimited, Seamless Entertainment through Single Access and Single Remote

Samsung has also brought a significant change to its Smart TV service, Smart Hub. The Smart Hub – powered by Tizen OS, allows quick and easy navigation through content by integrating diverse content such as broadcasting programs, internet video services and games, as well as the default menu all on the screen.

The 2016 SUHD TVs also eliminate the need to juggle multiple remote controls. It automatically recognizes the type of set-top box, game console, OTT box or home theatre system that is connected to the TV. This allows users to control all of the external devices with the Smart Control remote — with no setup required.

Samsung’s 2016 line of SUHD TVs can be purchased starting the month of June at any Samsung Experience Store and authorised dealerships – price ranging from RM 5,999 – RM 99,999 (inclusive 6% GST).