ZTE (Malaysia) Corporation Sdn Bhd, one of the global leaders in the mobile handset manufacturing industry, today unveiled the highly anticipated ZTE STAR 1 smartphone in Malaysia. The launch is in line with ZTE’s goal to provide all Malaysians with quality affordable smartphones, and is ZTE’s first STAR 1 launch out of China.
The STAR 1’s key strength is its imaging capabilities. Comparable to a DSLR grade camera, the STAR 1 comes equipped with:
- 4cm macro shooting capability: Allows you to capture super-macro photographs.
- Clarity+ imaging technology: Creates HD photos at the tip of your fingers.
- Dual-colour temperature flash: Improves the white balance and effects of your pictures.
Among some of the other core qualities of the ZTE STAR 1 Smartphone are:
- Qualcomm Snapdragon 400 processor
- 8MP rear camera with dual LED flash
- 5MP front-facing camera, 2GB of RAM
- 16GB of internal memory
- 2,300 mAh battery
Speaking at the launch of the product, Alex Yee, Head of ZTE Malaysia’s Terminal Division, said: “The STAR 1 model is a high-quality smartphone designed with an understanding of today’s lifestyle requirements at an affordable price of RM 1088. It will be available to all Malaysians throughout Peninsular Malaysia and Sabah.”
Malaysia is the first country in Asia Pacific to launch the ZTE STAR 1. Other countries in the region to follow are: Thailand, Hong Kong and Indonesia.
Also launched during the event was ZTE’s Blade Vec Pro, Blade V5, Blade L2 and Blade G Lux. “Quality does not and should not cost a fortune. Apart from the STAR 1, the four other smartphones offer something for everyone. As affordable quality is our key focus, everyone from students and graduates to professionals will benefit from a product that combines the latest technology, with a price tag that suits all budgets,” added Alex.
ZTE’s Blade-series smartphones at a glance
[BLADE VEC PRO, RM 788]: The ZTE Blade Vec comes with a wide vivid 5-inch display with an Octa-Core processor of 1.3 GHz and a battery of 2300 mAh making it a brilliant device for gaming and multimedia purposes.
[ZTE BLADE V5, RM 688]: The Blade V5 has a powerful Quad-core processor, 1.2GHz SnapdragonS4, weighs in at 130g, and packs a 5 megapixel camera which is great for snapping pictures.
[ZTE BLADE L2, RM 488]: The ZTE Blade L2 comes with a vibrant 5-inch screen and a Quad Core processor of 1.3 GHz and is great for multimedia purposes.
[BLADE G LUX, RM 388]: The Blade G Lux comes equipped with a Mediatek MT6572 dual-core 1.3GHz processor, which provides smooth running of applications and multimedia.
Since entering the mobile phone market in 2010, ZTE has been slowly and steadily making waves in the Malaysian market. This evolution will see ZTE answer the ever changing and higher consumer demands. This move sees ZTE projecting a total unit sale for 2014 and 2015 combined to be in access of 15%. This is well in line with Malaysian smartphone sales trends of 6 million units sold in 2012, 6.2 million units sold in 2013.
Jacky Zhang, CEO of ZTE Device, Asia Pacific and Commonwealth Independent States (CIS), spoke about ZTE’s vision and mission for the Malaysian market: “Malaysia is one of the biggest potential markets in the region. ZTE had focused on B to B business sector in the past. But now, we are ready to establish our brand in the retail market, and we are confident that our products will suit consumer’s needs.”
“Our goal is to cement ZTE as an innovative and leading smartphone provider in Malaysia. We intend to increase year-on-year sales by 3% by continually adopting and incorporating new technologies and releasing new state-of-the-art devices that meet consumer demands on performance, before they even realise they want it,” added Jacky.
