Watsons Malaysia’s customers will now have more to enjoy as the leading health and beauty retail brand embarks on the official account with LINE, the world’s leading life platform to enhance its customer loyalty programme.
The Watsons Malaysia official account will be the new portal to connect with customers and members on the latest members’ benefit, offers and rewards in a fun way. In less than one month, Watsons Malaysia official account has more than 201,000 followers and the numbers are growing rapidly.
“Being the leader in health and beauty retail industry, our goal has always been to design a unique loyalty card programme for our customers not only to enjoy benefits at Watsons’ stores but beyond Watsons as well. Last year we worked with Malaysia’s number 1 micro-payment provider to provide a one-stop solution for our customers to shop and travel by introducing the Watsons VIP Card with Touch ‘n Go features. This year we have launched our Watsons Dining Privileges whereby our members can enjoy discounts up to 20% in over 90 F&B brands at over 600 outlets nationwide. On top of that, our aim is to bring more fun and excitement to our customer and there is no better way to achieve our aim than partnering with LINE,” said Benjamin Wong, Senior Business Relations Manager of Watsons Malaysia during the chit-chat session at the launch.
In conjunction with the launch of Watsons Malaysia official account, Watsons Malaysia has also created a set of LINE stickers for customers to download when they follow the official account. The set of stickers created represent Watsons’ identity in health & beauty and it provides a way for users to express their emotions.
Speaking at the launch, LINE Malaysia Team Leader, Wind Koh says, “LINE is a lifestyle mobile messaging application which allows users to communicate in a creative and fun way. We are consistently being innovative to create more exciting and engaging activities for our users, such as Lucky Chance giveaway and LINE Fun activities through LINE Fun Official Account. We are glad that Watsons has approached LINE as their innovative communication partner. With Watsons on board as part of LINE partner, we are working very closely to come up with more interactive activities to reward our users.”
To bring the famous LINE characters to live, Watsons Malaysia has launched the Watsons LINE Limited Edition Card with Touch ‘n Go feature and it comes with 2 collectible designs featuring LINE popular characters. The limited edition card not only has the existing benefits but also comes with a set of USD1.99 worth LINE Stickers and preloaded with RM5 worth of Watsons points for new members. These limited edition cards are priced at RM20 and are only available at selected Watsons’ outlets such as Watsons Mid Valley, KLCC, Sunway Pyramid, One Utama, Alamanda, Pavilion, AEON Station 18, AEON Seremban 2, Queensbay Mall & JB City Square.
“LINE is very popular with their strong followers on their characters such as Brown and Cony. We are also the first retailer in Asia to have a co-branded membership card with LINE and this gives us the first mover advantage in reaching out to customers through effective merchandizing strategy. We have also lined up exciting programs to reward our followers such as the RM5 worth of Watsons points through Watsons Malaysia Trivia on our official account, and followers can expect more rewards coming their way in the form of Watsons products and LINE merchandises as well,” added Benjamin.
At the launch event, Watsons’ celebrities’ friends – Reem Shahwa and Mark O’Dea was present to share their experience and journey of being Watsons VIP members.
Also at the launch, Watsons Malaysia Managing Director, Kulvinder Birring, Watsons Malaysia Marketing and Development Director, Jessica Ng and Watsons Malaysia Marketing Controller, Danny Hoh who were joined by Benjamin, Wind, Reem Shahwa & Mark O’Dea on stage for the photo opportunity session, together with famous LINE characters.
For more information about the Watsons Malaysia LINE please contact Mr. Benjamin Wong, Senior Business Relations Manager of Watsons Malaysia at benjaminwong@watsons.com.my or visit Watsons Facebook www.facebook.com/watsonsmalaysia / Watsons’ official website www.watsons.com.my. Don’t forget to ‘follow’ our Watsons Malaysia LINE official account (LINE ID: @WatsonsMalaysia)
