KUALA LUMPUR (10th June 2016 ) – The world’s most exciting footballer, Paul Pogba, is the star of the latest First Never Follows film from adidas, which launched today ahead of his country’s opening game in the UEFA EURO 2016TM. Pogba has been making headlines on and off the pitch in his rise to superstardom and hopes to lead his country to glory on home turf this summer.
The film is narrated by a young football fan as he tries to recreate Pogba’s trademark strike in a local small sided football pitch. The film pays tribute to Pogba’s unique style, with fresh haircuts, trending goal celebrations and even his own hashtag – #pogboom. Pogba has inspired young fans all over the world that it’s not what you do, but how you do it that matters.
In the film, Pogba wears the new ACE 16+ PURECONTROL, the boots that he’ll wear at the UEFA EURO 2016TM as he bids to win his first major tournament for his country.
To view the film, visit https://youtu.be/hfEig1nTshQ
Ahead of the opening game of UEFA Euro 2016 TM, Paul Pogba said:
“I always aim to be a leader – by being the first in everything I do – on and off the pitch. From being the first to try new skills to the first to showcase a fresh new style, being first is what inspires me and drives me to create moments that everyone remembers.”
For further information please visit adidas.com/football or go to facebook.com/adidasfootball or follow @adidasfootball on twitter to join the conversation.
