This year’s International Automodified (IAM) and Malaysia International Motor Expo (MIME) is scheduled for 8-9 June 2024 at the Kuala Lumpur Convention Centre and will also celebrate the 20th year of the Malaysian Car of the Year Awards (COTY) being held in honor of the very best new vehicles in 2024.
IAM
Kuala Lumpur will be the opening round for IAM which has scheduled a total of 6 international stopovers in 2024. From Kuala Lumpur, IAM will then move to Surabaya, Indonesia from 20-21 July before making its debut in California in the United States on 24 August. The show continues in Singapore from 28-29 September; in Jakarta, Indonesia from 30 November to 1 December; with the finale to be held in Bangkok, Thailand from 7-8 December.
Regarded as Southeast Asia’s largest car tuning and lifestyle show as well as competition, IAM has the distinction of touring more than 38 cities throughout Indonesia since 2001 and the show attracts thousands of car enthusiasts and aficionados with nearly 100 individual awards presented to the best displayed vehicles in each category.
“The modified car scene has grown exponentially over the years with tuners not only emphasizing on custom interior and exterior designs as well as makeovers, but also leaning towards performance enhancements namely in terms of braking solutions, suspension and vehicle handling, engine upgrades, audio and lighting propositions. It has evolved into a multi million ringgit industry greatly benefitting businesses particularly in the ASEAN region,” said IAM Founder Reza Aliwarga.
“IAM is not just a celebration and expression of creativity, but has become a strong business to customer and business to business platform. The inaugural show in the United States will also elevate IAM to a higher profile and envisioned to become a confluence for Asian and American tuning enthusiasts.”
First held in Malaysia in 2011, IAM combined forces with MIME in 2022 where close to 104,000 people visited the inaugural three-day show held at the Kuala Lumpur Convention Centre. Last year more than 70,000 visitors were recorded at the show held at the Malaysia International Trade & Exhibition Centre (MITEC).
MIME 2024
MIME 2024 meanwhile, will line up a showcase dedicated to original equipment manufacturers (OEM) and feature the latest products and innovations in the automotive industry. This will include the display of new vehicles, which includes electric vehicles, and a special section dedicated to the winners of the 2023 Malaysia Car of the Year awards.
“What distinguishes MIME from other motor shows is that our show is positioned to resonate more with car owners and potential buyers. It is not merely a display of new cars in the market – something they can readily experience at the respective car brand showrooms – but presenting customers with venue that would enable them to make a more informed purchase in the presence of a sea of options. This will not only include vehicles by official distributors but also independent vehicle importers who offer unique models and variants that are not available at official showrooms,” said MIME Founder Yamin Vong.
Vong further added that the industry for independent vehicle imports in Malaysia has evolved significantly where dealers today are not only able to offer relatively new models, but back their sales with warranty and comprehensive after sales service for the convenience and assurance of customers.
:On this note of after sales support, one of Malaysia’s holders of Japanese and South Korean franchises is participating in a prominent spot at MIME to showcase how it is providing vocational training towards internationally recognized certification in electric vehicles. This private sector initiative is in collaboration with the Skill Development Department (JPT), the Ministry of Human Resources.
“MIME is not exclusively a platform to sell new cars, but cars in general…cars that we believe will appeal to a broad segment of customers depending on type, use and affordability. On the same note, MIME and IAM also brings together manufacturer and distributors of numerous automotive products, catering not only to custom car enthusiasts but also car owners in the market for the latest auto tech innovations.”
COTY 2024
2024 will mark the 20th Malaysia Car of the Year (COTY) Awards being held. The annual award is a platform for automotive enthusiasts and experts to recognize and celebrate the best new cars in Malaysia namely models introduced to the market between 1 August 2023 and 31 July 2024.
Another new category to recognize EV achievements, is that of existing or soon-to-be launched EV-friendly properties and their developers.
The judging panel will consist of an experienced panel of automotive journalists and professionals who will be evaluating cars based on numerous criteria, including design, technology, safety, and value for money.
COTY 24 will also feature the People’s Choice award, which is determined through online polling, and bestow Honourable Mentions for outstanding cars that defy convention.
Tickets are currently on pre-sale at RM22 from https://www.ticket2u.com.my/event/34477?r=r124 and for more information kindly visit www.internationalautomodified.com and www.malaysiamotorexpo.com.
