Under Armour has unveiled the brand’s latest innovation in footwear cushioning technology called HOVR. Under Armour HOVR is a cushioning platform, engineered to provide the ideal combination of cushioning and energy return, all without compromise. The HOVR midsole is made of a proprietary foam compound in partnership with leading innovators Dow Chemical, providing a super-soft durometer with incredible cushioning and shock absorption with every single foot strike. HOVR is UA’s third cushioning platform, in addition to Micro G and Charged Cushioning. This new pinnacle cushioning system delivers on runners needs to have a shoe that provides not only support– but also energy return and shock absorption. Read more →