The search is on! F&N Dairies Malaysia, the No.1 Condensed Milk company in Malaysiais on the lookout for the next F&N Raja Tarik via its Cabaran Raja Tarik F&N 2014.
F&N Dairies Malaysia kicked off the ninth Cabaran Raja Tarik F&N 2014with a nationwide search to crown the next Raja Tarik F&N. Tarik exponents were given the opportunity to show off their skills at the first audition held in Klang Valley to shortlist participants from the central region.
The roadshow will hit various regions with auditions in Penang, Johor Bahru, Kuantan, Kota Kinabalu and Kuching in the weeks ahead to uncover new tarik-ing talent amongst Malaysians.
With up to RM25,000 in total prize money to be won, this competition has continued to draw in the crowds who come to witness tarik experts and novices alike showcase their entertaining and amazing skills.
Renowned for its artistic preparation, teh tarik is truly a Malaysian favourite. The delicious hand-pulled tea is enhanced with the usage of F&N’s range of Condensed Milk products.
The Cabaran Raja Tarik F&N seeks to showcase a combination of Malaysia’s love of teh tarik with the art of tarik’ing, which has since become a Malaysian cultural heritage.
F&N Dairies has long championed ‘teh tarik’ing’, ensuring it is given its rightful recognition in the public eye while injecting both entertainment value and appreciation for the art. Past participants and winners of the Cabaran Raja Tarik F&N agree that the competition has not only helped elevate the status teh tarik in Malaysia; it has helped Malaysians develop greater appreciation for the perfect glass of teh tarik made with the right ingredients, namely F&N Sweetened Creamer.
Participants and individuals at the audition were introduced to F&N Kahwin, which combines F&N Sweetened Creamer and F&N Evaporated Creamer to create a less sweet option without compromising on the creamy, delicious taste everyone loves.
“Cabaran Raja Tarik F&N has been a regular feature in Malaysia for over 10 years and it has helped reinforce the bonding and special moments shared by Malaysians over a glass of F&N teh tarik. These treasured taste moments with friends and family is goes to the heart of the F&N brand and what we hope for our consumers,” said Tan Hock Beng, Managing Director of F&N Dairies Malaysia.
“Cabaran Raja Tarik F&N is also a platform to cultivate entrepreneurship amongst our participants and champions. Some of them have gone on to showcase their skills at an international level during their reign as Raja Tarik F&N while others have used their appreciation and skill to start food and beverages enterprises.”
Participants and the public were in for a pleasant surprise when Malaysian radio announcer, TV host and TV producer, Farah Fauzana made an appearance at the event. Farah together with Fizo Omar, actor, model and tv host will host the Cabaran Raja Tarik F&N 2014 TV program which features footages of the tarik’ing actions by participants, in addition, featuring local signature dishes and new recipes. The program will run on TV3 and TV9 from 21 May – 12 Jun.
The Cabaran Raja Tarik F&N 2014 will roll out nationwide as follows:
| Location | Date |
| Mydin USJ, Selangor | 26 April 2014 |
| Giant Hypermarket, Bayan Baru, Penang | 4 May 2014 |
| Giant Tampoi, Johor Bahru | 10 May 2014 |
| Berjaya Megamall, Kuantan | 17 May 2014 |
| 1Borneo Megamall, Kota Kinabalu, Sabah | 23 May 2014 |
| Plaza Merdeka, Kuching, Sarawak | 25 May 2014 |
The auditions for Cabaran Raja Tarik F&N 2014 run from 26 April to 25 May 2014 with the finalists scheduled to take the stage on 12 June 2014. If you think you have what it takes to become the next Raja Tarik F&N, join in the auditions at any of the locations above.
For more details, call 018-2057114 or visit www.fndiaries.com
