KUALA LUMPUR, 29 APRIL 2016 – A KLASSE, and its renowned star Sharifah Sakinah – Malaysian screen actor, comedian and host, today organised and hosted a day of fun-filled fitness activities with students from Sekolah Kebangsaan Rendah Convent Sentul 1 held at the school hall.
Starting bright and early on a wonderful Friday morning, the students from standards 1 till 6, and their school principal; Puan Hajjah Norhayati bt Abdul Kadir, welcomed the A KLASSE team and stars.
The children were then given a brief talk by Kakak Kinah (Sharifah Sakinah) on the importance of physical exercise, keeping fit and eating healthy. Next on the agenda were fun-filled, interactive fitness activities involving the students, facilitated by Kakak Kinah. Also joining in the fun was the management team of A KLASSE; not to forget members of the media.
The fitness activity with Sharifah Sakinah SK Sentul was inspired by A KLASSE’s humble philosophy of sharing the care and making a difference in the society we live in; and following the introduction A KLASSE’s CSR tagline – ‘IKHLAS with A KLASSE”.
“This is not just about a PR exercise where we organize an event to promote healthy lifestyle among students. It’s about really wanting to give back to the community. We believe that an Ikhlas (sincere) CSR culture should be ingrained within the company, and trickle down, as it rightly should from the top of the ladder to the very fabric of the organisation,” said Abel Nelson Nang, CEO & Managing Partner at A KLASSE.
I couldn’t think of anyone better to represent this form of community engagement when it comes to fitness other than Sharifah Sakinah. She is an avid fitness enthusiast. Her talent versatility, personality and passion for fitness led to the creation of her brand profile – FIT & FABULOUS, in which one of the core essences is to promote fun-filled fitness activities and healthy lifestyle among Malaysians.
At A KLASSE, we would like to focus on inculcating that culture of giving back sincerely from the heart. Having represented a portfolio of Stars that are also very passionate about doing this is a big plus. Not only that we are able to incorporate our personal passion into our work and derive greater satisfaction; but more importantly, in our small ways making a difference and make our community a better place,” concluded Abel.