PETALING JAYA, 24 July 2017 – IKEA takes a step towards helping Malaysians create a more sustainable life at home with the introduction of the Sustainable Living Project. The initiative, which takes place from now until 6 August 2017, is designed to raise awareness on the importance of leading a sustainable lifestyle around the four IKEA sustainability pillars of saving energy, conserving water, reducing & recycling waste and healthier living. To demonstrate how easy and beneficial sustainable living can be, IKEA will be conducting Sustainable Home Tours at IKEA Damansara and IKEA Cheras throughout the campaign period.
During the tours, participants will be guided on a tour through the interior of a 55 sqm home that showcases IKEA home furnishing ideas and solutions. They can also pick up tips and tricks which can help them save over RM3,000 a year. Interested customers can register and book their Sustainable Home Tour session at IKEA.my/sustainable-living from now until 5 August 2017.
Malaysian families with a passion for sustainable living are also encouraged to register their interest at IKEA.my/sustainable-living for the opportunity to participate in the Sustainable Living Project. Three families will then be chosen, and receive professional consultation and IKEA products worth up to RM8,000[1] per household to create a more sustainable life in their own homes. Over the next four month, these families will work closely with IKEA Sustainability Consultants to effect positive change in their everyday lives.
“At IKEA, we believe that it is possible for everyone to lead a better life at home while being sustainable and protecting the environment at the same time. It doesn’t require extra spending, radical lifestyle changes or compromise on style. Through the Sustainable Living Project, we hope to encourage Malaysians to start making small but significant improvements at home,” said Mike King, Retail Manager at IKEA Singapore, Malaysia & Thailand.
King cited a survey[2] conducted by the Merdeka Centre in December 2016, which found that 81 per cent of Malaysians expressed worry about climate change, following a year where temperatures hit a record high.
“Change starts with the individual. Lots of people want to live more sustainably but don’t necessarily know how to do so. This is where we come in, integrating IKEA home furnishing knowledge with a vast selection of products that help more people live sustainable lives in the future.”
Furthermore, on every Friday, Saturday and Sunday from 17 July 2017 to 6 August 2017, IKEA FAMILY members can go to any IKEA store to exchange recyclable materials such as plastic bottles, aluminium cans and newspapers for IKEA FAMILY points. Exchanges can be made multiple times and each IKEA FAMILY member can redeem up to 3,000 IKEA FAMILY points during the campaign period.
Members of the public who have yet to register as an IKEA FAMILY member are encouraged to do so to make the most of the ongoing campaign. Registration is easy and free for everyone. Customers simply need to register at the FAMILY kiosk in any of the IKEA stores or online at IKEA.my/FAMILY/register.
For more information or to register for the Sustainable Living Project and Sustainable Home Tour, members of the public can visit IKEA.my/sustainable-living.
Terms and conditions apply.
[1] Terms and conditions apply. Visit IKEA.my/sustainable-living for more information.
[2] The Malay Mail, Malaysians worried about climate change, survey shows after Earth’s hottest year, 1 March 2017, accessed 13 July 2017.
