KUALA LUMPUR, 11 APRIL 2023 – Infinix, a fast-growing international smartphone brand, officially launched the all-new Infinix HOT 30 series yesterday in Malaysia, offering outstanding upgrades that give users an enhanced lifestyle and gaming experiences worldwide. Available in two models – HOT 30 & HOT 30i and priced at RM599 and RM399 respectively and will be up for purchase from the 14th of April onwards on all Infinix online and offline selling channels. Infinix’s collaboration with Garena Free Fire also offers a special-edition HOT 30 model at RM599 which will also be available for purchase from the 14th of April onwards nationwide, while stocks last.

“At Infinix, we place great importance on understanding the needs of the younger generation and are dedicated to creating trendy, powerful and attainably priced smart devices that bring the latest technology on the market to users worldwide. The latest HOT 30 series is equipped with powerful gaming processors, ample memory, lightning-fast charging capabilities, and the most vivid high-definition screens available in their class. We believe these features take the mobile gaming experience to new heights. Moreover, the HOT 30 series is competitively priced, which we believe will impress every young user seeking high-quality mobile devices,” said Jackie Chen, Country Manager of Infinix Malaysia.

Infinix HOT 30 & HOT 30 Free Fire Special Edition

1. Pristine Mobile Entertainment Performance

The HOT 30 is powered by an 8-core MediaTek Helio G88 processor, containing two powerful ARM Cortex-A75 cores with a maximum frequency of 2.0GHz. This arrangement provides exceptional performance with a comprehensive benchmark score of up to 253,433 on AnTuTu. The device can handle even the most demanding mobile games, including FPS and MOBA genres, with ease and ensures a smooth gameplay experience.

In addition, the HOT 30’s innovative memory expansion technology enables the device to unlock extra RAM when required, providing the ability to run multiple applications all at once with ease and thus providing a seamless experience even under heavy load. With 8GB + 8GB (16GB) of RAM, the HOT 30 doubles its performance, enabling faster loading times, and supporting up to 18 applications to be opened simultaneously.

As for software features, the HOT 30 integrates the advanced Dar-Link 3.0 gaming engine, which acts as an accelerator for a smooth gaming experience. This feature provides intelligent sensing by evaluating the load scenario and uses an AI algorithm to preload the required resources, ensuring that key specifics such as image and sound are automatically optimised.

To further enhance the gaming experience, the HOT 30 also supports Link-Booming and UPS Signal Boost network optimization technology for multi-network adequacy, with WiFi and data working together to keep players connected while scoring their first win. The XArena 3.0 game space, specially designed with gaming fans in mind, is a feature designed to enhance the overall gaming experience by providing a dynamic and engaging atmosphere. With the XArena 3.0, players can easily manage all their phone games and take advantage of the Dar-Link 3.0 gaming engine optimization strategy.

2. Big Battery Capacity + Fast Charge Technology

The HOT 30 features a 5000mAh battery that can last throughout the day. In addition, the HOT 30 offers the exclusive Power Marathon power-saving mode, which enables the phone to standby for a whole day or operate continuously for 2 hours at 5% limit. This feature ensures that users can enjoy a worry-free gaming and entertainment experience while on the go.

For users who need a quick juice-up on battery, Infinix has equipped the HOT 30 with a 33W fast charging technology. This charging technology is about 2 times faster than the previous widely used 18W of its class, enabling the phone to charge up to 55% in just 30 minutes. The charger also comes with a Type-C fast charging cable.

3. Effortless To The Touch and Immersive Viewing Experience

The HOT 30 presents itself as a smartphone which aligns to provide fast performance with fun elements to adapt to the lifestyle of the young consumers in Malaysia in this day and age. Thanks to its 6.78-inch perforated screen with a 1080P high resolution, 90Hz refresh rate, and 270Hz touch sampling rate, users will be able to enjoy greater responsiveness, smoother browsing, and rapid gaming controls. The HOT 30’s unique and attractive body design also serves to cater the young and trendy users nationwide. Called Shifting Zone, this design is the combination of two different textures, one is a Fresnel lens texture machined with a single point diamond super-precision lathe, the other is an ultra-precise laser engraving process that uses over 5,000 continuous lines of varying wavelengths and curvature on a near-nanometer scale to create a texture with a sense of spatial dimension and linear speed, ideals for young users in terms of eye-catching designs.

Besides that, the new HOT 30 also comes with an upgraded proprietary dark area display enhancement technology. Outdoor environments with strong light can make mobile phone screens difficult to see, especially when one is trying to view TikTok videos, or complete a game task. This technology allows for a 20% increase in screen brightness with maximum brightness of 600nit. Plus, the addition of Infinix’s DRE technology makes the screen comfortable and clear to view even in bright outdoor lighting conditions.

The HOT 30 also comes with DTS Stereo Surround Sound, creating deep bass, strong highs and clear midranges for an immersive audio experience with every use. Paired with the Pace Orientation Enhancement processing, in-game footsteps are more precise and clear, giving players an unprecedented advantage over their rivals in-game.

4. Be Your Own Content Creator

Besides gaming and entertainment, the HOT 30 also comes with a 50MP main camera with a large F1.6 aperture, along with 4 LED flashlights and a super night mode to deliver crisp snapshots with incredible levels of detail be it day or night. Amateur photographers will also be able to pick and choose how they will want to portray their night photos with the various super night filters. Moreover, the rise of short video social platforms like TikTok has shown that many people enjoy creating videos with their mobile phones. The HOT 30 is equipped with advanced editing tools that support a variety of professional templates, including soundtracks, transitions, and special effects. With these tools, users can become directors of their own lives and produce videos that they want to showcase to their followers on social media.

Both models will also have several additional features that pay tribute to the fun-filled battle royale game. Users will be able to enjoy customised wallpapers, icon widgets, sound effects and more to enhance their experience. However, the HOT 30 Free Fire Special Edition alone is inclusive of a custom Free Fire design package sleeve and phone cover.

Infinix HOT 30i

Infinix takes things ablaze with an additional device, the Infinix HOT 30i, also launched today in the HOT series. This device highlights its 6.6-inch HD+ True Bright Display with a slim design for immersive viewing. Similar to the HOT 30, it includes a 5000mAh powerful battery with Power Marathon Technology to enable long-lasting usage.  It is also equipped with a 13MP with f/1.8 Wide AI camera unit and 8MP AI Portrait front camera to satisfy your photography requirements and capture precious moments stunningly. Not forgetting an extended 4GB + 4GB (8GB) RAM and 128GB ROM to provide sufficient storage for apps, videos and pictures.

Infinix New AIoT Products Now Available in Malaysia

Besides the official launch of the HOT 30 series, Infinix is also proud to launch their latest AIoT products, the Infinix XE27 True Wireless Earphones and the Infinix XP07 Power Bank. The XE27 True Wireless Earphones supports up to 5 hours of constant music playtime, and up to 28 hours of battery life. Besides that, the earbuds also have a built-in 4-mic ENC technology for users to conduct clear calls during their meetings, and it has a Feedback Active Noise Cancellation (ANC), convenient for users who are looking for a powerful and immersive sound without the background noise.

As for the XP07 Power Bank, it  comes in a 10,000mAh battery pack, and is capable of a thunder charge of up to 22.5W. It has built-in lightning and type C cables, easy for users who are constantly on-the-go, as well as convenient storage without having to pack extra charging cables. Moreover, the power bank is also capable of charging up to three devices in one go, and it has a digital display to show the remaining charge percentage.

Both  the Infinix XE27 True Wireless Earphones and the Infinix XP07 Power Bank will be available for purchase from the 10th of April 2023 onwards at only RM99 on all Infinix online and offline selling channels.

First Day Sale Promo

In celebration of the HOT 30 series launch, Infinix Malaysia will be holding a first day sale promo from the 14th to the 17th of April 2023 only at Infinix Official Online Stores on Shopee and Lazada. Xfans will be able to grab the latest Infinix HOT 30 and HOT 30i at only RM549 and RM349 respectively, during this period.

For the HOT 30 Free Fire Special Edition, it will only be available for sale on Infinix Malaysia’s official online store on Lazada, priced at RM599 while stocks last. This HOT 30 Free Fire Special Edition will also join in the first day sale promo at a price of only RM549 from the 14th to the 17th of April 2023.

Those who make their purchases on Lazada and Shopee will enjoy free shipping. Additionally, customers who make their purchases from Infinix Official Online Stores on LazMall will receive an additional 15% Cashback, whilst customers can also use Spaylater upon purchasing from Infinix Official Online Stores on Shopee Mall.*Terms and conditions apply.

Here are the information on the price and availability of the Infinix HOT 30 series:

For more information about the Infinix HOT 30 series and its collaboration with Free Fire in Malaysia, stay tuned to Infinix Malaysia’s official website, Facebook page, Instagram page and  TikTok channel.

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