(SEMASA) Pretty in Floral Be mesmerized by dressingpaula’s Summer Edition


dressingpaula has just released its Summer Edition, an extension to its Spring/Summer 2014 collection which was launched earlier this year. The Summer Edition reinforces the edge and dynamicity that the collection holds, with a debut of youthfulness and innocence that floral prints exude in a woman’s ensemble.

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This latest collection features charming floral prints, lace and sheer blouses and mini dresses designed with colourful watercolour and digital overlay effects.

The colours in this latest collection have adhered to the soft, girly theme. They comprise of pale blue, sea foam, white, coral, raspberry and lilac. Fans of the brand can expect to see a lot of lace, textured knitting and contrast piping pieces matched with cotton candy hues for that demure look.

Speaking on the Summer 2014 Edition, Tan Ai Lee, who is the Head of Marketing at dressingpaula, said “Floral prints have always made women feel elegant and sophisticated, which is exactly what our brand is about. So we are very excited for this latest new collection.”

The Spring/Summer 2014 Collection displays luxe-sport inspired clothing which consists ofcropped tops, pleated skirts, tweet jackets, high-waisted print skirts, pleated full skirts, printed blazers and sheer blouses with touches of sporty sophistication.

Delivering its brand promise of ‘woman before clothes’, dressingpaula offers wearers freedom and energy with its light and comfortable materials.

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