(SEMASA) TP-LINK Enters Mobile Device Market in Malaysia with Introduction of New Smartphones

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Kuala Lumpur, 30 March 2016: TP-LINK, the largest global provider of Wi-Fi networking products, today announced its entry into the smartphone market in Malaysia with the introduction of its entry-level phone, the Neffos C5L and its mid-range phone, the Neffos C5. The release of these smartphones marks the company’s global direction to provide customers a truly seamless mobile experience under its Neffos brand.

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“As one of the world’s leading providers of office and home networking products, TP-LINK endeavours to constantly develop award-winning products that offer a complete range of networking solutions. We realised that with the current accumulation of technology in the communication industry, there is a strong need to provide customers with more than just networking solutions and offer them a unique digital experience that enables them to have a seamless connection with their devices. We are the leading name in the Malaysian networking space for WLAN products. This position reflects TP-LINK’s confidence to enter the mobile market in Malaysia with the launch of our Neffos smartphones,” said Jeffrey Chao, Chairman, TP-LINK.

The new smartphones were launched at an engaging media and bloggers meet where the audience was given an opportunity to interact with the products and its various features.

Speaking at the launch, Robert Hu, Regional Manager of Asia-Pacific and Middle East & Africa (AP&MEA), Neffos said, “At Neffos, we aim to provide smartphones that couple smart technology with stylish design to complement a variety of lifestyles. We are introducing our new smartphones today starting with the Neffos C5 series, which feature stunning displays, powerful processors and fast 4G LTE technology. The features of the phone would resonate with needs of today’s generation that places high importance in capturing moments, instant-uploads and contemporary technology. We feel our understanding of this industry, will help us continue to introduce more products in the future that will be in sync with the growing needs of our customers.”

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Life-like Viewing Experience

The Neffos C5 is equipped with a 5.0-inch HD 1280 X 720 IPS display and the Neffos C5L boasts a 4.5-inch FWVGA display that puts them at the pinnacle of cinematic mobile viewing. Consumers can now immerse themselves in a colourful new world that is brighter, sharper and more defined than ever before.

Get More Done With Seamless Multitasking

The Neffos C5 and C5L is powered by a MTK MT6735 4x Cortex-A53 1.3GHz processor and a Qualcomm MSM8909 ARM Cortex-A7 1.1 GHz (Snap Dragon 210) processor respectively, which is designed to provide an uncompromised mobile experience. Packed with 16GB of ROM and 2GB of RAM, the Neffos C5 allows users to seamlessly switch between multiple applications on the move, while the Neffos C5L is equipped with 1 GB of RAM, 8GB of ROM and 32 GB of expandable SD memory, so that users can easily manage and keep their files, apps and entertainment.

Stunning Camera

Both the Neffos C5 and Neffos C5L are equipped with an 8MP rear camera that allows users to capture their favourite moments in perfect detail. The smartphones also come with front-facing cameras – a 5MP front camera with a wide-angle lens for the Neffos C5 and a 2MP front camera for the Neffos C5L – that enables users to take more epic selfies with their loved ones.

Combined with a highly customized Android 5.1, the Neffos C5 also uses smart technology to simplify one’s life with a personalized interface, providing natural, colourful, effortless operation.

Enjoy Mobile On Your Own Terms

Consumers can experience complete mobile freedom, keeping separate work and personal numbers with its Dual SIM Dual Standby function. This allows users to subscribe to different mobile plans at the same time, as well as connect to networks around the world.

Availability and Pricing

The Neffos C5 and Neffos C5L will be available in pearl white and dark grey, starting at RM539 and RM 359 respectively from Lazada Malaysia on 12 April 2016.

For more product information, please visit http://www.neffos.com/

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