Malaysia, Kuala Lumpur, May 17, 2016 – Ultimate Ears is unveiling two new color options for its multi award-winning Ultimate Ears BOOM. The new color varieties inspired by today’s pop culture are:

– UE BOOM Black Strap Face

– UE BOOM White Strap Red with Teal Fabric

With these new additions, the UE BOOM color spectrum expands to include a total of 6 vibrant core color choices.

“The UE BOOM is all about self expression, and sharing your love for music with the world,” said KP Sim, Logitech Country Manager of Malaysia, Philippines and Brunei. “In addition to its 360-degree sound and incredibly robust design that is built to survive anything you do, with these new vibrant colors, now you have even more options to help express your personal style.”

UE BOOM is a mobile wireless speaker packed with features that deliver a new standard for listening to music in any environment. The speaker continuously evolves with industry-defining features, such as alarm functionality, sound customization and equalization and two-speaker pairing – the Double Up feature – delivered through software updates, and available through the free UE BOOM App for iOS® or Android™. Built to withstand the rigors of life, UE BOOM has a cylindrical shape that blasts bold 360-degree sound, while being extremely versatile. UE BOOM can go anywhere, and fits easily into any backpack or water bottle holder. It is wrapped in a specially developed acoustic skin that is both water- and stain-resistant.

The Black Strap Face and White Strap Red with Teal Fabric UE BOOMs are now available in Malaysia for a suggested retail price of RM 799, inclusive of GST.