Breaking the malaise, in large part due to our current hectic and sedentary lifestyles. Watsons Malaysia initiated its major fitness campaign today entitled ‘Move Your Body’, to promote active lifestyles among Malaysians. The campaign has been planned as part of the countdown towards this year’s World Health Day, and will run from 25th February till 30th March 2014 at all Watsons stores in Klang Valley and Negeri Sembilan.
“Being the leader in the health and beauty retail industry, Watsons Malaysia is known to be the champion in spearheading innovative campaigns to empower the community around us. As we begin the New Year, we want to make a resolution to shape Malaysians by encouraging them to lead healthier lives and to have the right fitness regime. As our brand promise states Look Good, Feel Great, we believe there is beauty in getting fit and hence healthy. Thus, we are calling all Malaysians to join our efforts, to raise awareness of the importance of keeping an active life, and tweak their lifestyle to ensure they have a fitness regime for better health,” said Kulvinder Birring, Watsons Malaysia Managing Director during the Chit Chat session at the launch.
To kick-start the campaign, Watsons Malaysia is working in partnership with hitz. FM and Celebrity Fitness to raise awareness through a flash mob which was held on 22nd February 2014 to intrigue the public on the ‘Move Your Body’ campaign.
“Dance is a creative and fun way to stay active. In fact, it is the largest growing art form for improving health. Through the Move Your Body campaign, we are encouraging communities to get your groove on and have a health and fitness regime,” he added.
During the launch a special Move Your Body dance music video was showcased to inspire Malaysians to create their own dance videos for the contest. Prominent hitz. FM radio jockeys including Ean and Jinnyboy, renowned YouTube sensations and dance extraordinaire Dennis Yin took part in making the exciting music video which will be aired in television and YouTube.
As part of the campaign, individuals can create their own dance video and upload it on YouTube whilst submitting it to Watsons Malaysia’s Facebook page to stand a chance to win RM5,000 cash. Winners will also perform at the final Move Your Body event on 30th March 2014 at Sunway Lagoon with the hitz. FM crew.
“Move Your Body is a platform through which we intend to inspire young adults and families to make the right choices. The focus of the campaign is to involve entire communities in the experience of dance, not just those who are more health conscious,” added Kulvinder.
Watsons’s customers will be invited to dance for better health through Move Your Body campaign at Sunway Lagoon 30th March 2014, where parents and kids alike can have an enjoyable time in the sun as they join the Move Your Body dance session with Ean and Jinnyboy and other hitz. FM radio jockeys, learning simple steps to be more active. Participants will have the chance to enjoy special dance performance and all day free entrance at Sunway Lagoon. In addition, there are many prizes for lucky draw to be won during the grand finale. The event will also include fun filled activities including face and body painting, mingling clowns and jugglers, and Watsons health supplier booths to provide a holistic yet exciting experience on active lifestyle.
Also present at the launch event were Thanuja Ananthan, Model and Miss World Malaysia 2009/10, Jessica Ng, Watsons Malaysia’s Director of Marketing and Development, Danny Hoh, Watsons Malaysia’s Marketing Controller, Celebrity Fitness representatives and sponsors.
Watsons VIP members will be able to purchase Move Your Body grand finale tickets worth RM120 for RM30 with any purchase from selected Watsons stores. Tickets will be available for sale from 25th February – 23th March 2014 in Klang Valley and Negari Sembilan (Total 114 stores). First 300 customers will receive exclusive goodie bags.
Move Your Body campaign is launched in collaboration with hitz. FM and Celebrity Fitness, with special participating brands such as Salonpas, Optifree, Pharmaton, Naturalle, Redoxon/ Berocca, Blackmores, Scott’s, Appeton, Horleys, Kinohimitsu, Brands, Total Image, Ebene, Cetaphil, Zenoctil/Liposinol and Futuro.
For more information about Dance for Health – Move Your Body campaign, please visitwww.facebook.com/watsonsmalaysia or Watsons official website www.watsons.com.my . Don’t forget to ‘Like’ our facebook page!
