Kuala Lumpur, 21 December 2018 – YES, a mobile 4G brand under YTL Communications, together with TNG Digital, kick started the „Chan Mali Chan‟ Campaign during Merdeka Day and extended an invitation to all Malaysians to jump start their journey towards being a cashless society.
YES aspired to inspire Malaysians to take the next step forward in embracing digital towards being cashless by evoking a sense of familiarity and pride for our nation, yet at the same time to empower the digital movement across Malaysia through a traditional folksong but revitalised for the modern day. In this spirit, for 60 days, YES and TNG Digital introduced „Chan Mali Chan‟ to the nation and brought amazing rewards and experiences with the aspirations of advancing digital and cashless transactions across Malaysia.
YES and TNG Digital joined hands to encourage and form positive empowering digital habits by offering more than 60 brand new smartphones which Malaysians can win daily simply by topping up their YES Prepaid reload via the Touch „n Go eWallet. The grand prize which is a stunning brand new Perodua Myvi 1.3L G (Automatic) was presented to the winner, Muhammad Haziq bin Shaharuddin, who emerged as the highest YES Prepaid reload participant in Malaysia.
This partnership is a continuation of both the brand‟s commitment in driving digital transformation and celebrating the future of cashless payments and its possibilities. YES understands that as the sole all only 4G provider of mobile services, that it has a crucial role in shaping what is needed to drive amazing connections that make an impact for good. YES understands this by not only providing the largest 4G LTE connectivity in the nation but also in providing incentives that leads to positive reinforcing digital habits that can only enrich relationships at the heart of designing experiences that lead to amazing moments.
“Cashless is the future of payments and we‟re proud to have partners like YES, who share the same vision. Our mobile phone top up service is one of our best performing use cases and we‟re here to provide a trusted, swift and convenient payment platform for all lifestyle needs,” – Mark Tan, Chief Marketing Officer, TNG Digital.
On 21 st of December at Sentul Depot, CEO of YTL Communications Wing K. Lee and TNG Digital‟s Chief Marketing Officer, Mark Tan jointly present the grand prize to the winner, Muhammad Haziq bin Shaharuddin, in a celebration of another milestone towards moving the nation one step closer to a cashless society.
In a journey across 60 days of amazing rewards of cash prizes and the latest smartphone devices simply by making the leap towards reloading cashless, Malaysians received a tease of the future of cashless payment and were rewarded daily for their efforts to explore and take the first step into the future.
Culminating in the finale of actually transforming lives in Muhammad Haziq bin Shaharuddin‟s win, YES and TNG Digital shares the hopes that rewarding examples such as this will only the first step towards educating and inspiring the nation towards this vision to come.
“It‟s not just about providing leading 4G LTE Prepaid solutions, but also more importantly, about how we enable 4G connectivity for people who need it the most, no matter where you are and for those that has never had the privilege to live on the bleeding cusp of technology in connectivity. By proactively leading the efforts to help shape positive digital habits that can advance the nation, YES is proud to stand at the forefront to lead this charge together with TNG Digital”, – Wing K. Lee, CEO of YTL Communications.
With the best 4G LTE availability at 92.9% of the time and best overall video experience as backed by the OpenSignal Awards 2018, YES continues to enable 4G LTE connectivity across the nation which has brought the gift of real time moments in the present to life – elevating relationships no matter where you are, at the palm of your hand. YES understands the common woe of buffering video calls and unreliable connectivity, and believes that no one should have to compromise quality and amazing experiences on your devices that is deserved by all Malaysians especially during the holiday season.
This fundamental core belief and establishment of future proof mobile internet technology gave birth to the promise of true unlimited possibilities – what are the possibilities, you might wonder? Endless. With the recent launch of YES Konfem 4G Unlimited Plans, quality family time without the common limitations becomes a reality. Gone are the days where calling at odd hours or buffering video calls were the norm dictated by arcane telco rules – and YES believes in ushering in first world connectivity technology such as crystal clear voice and video calls no matter where you are through pioneering and award winning voice innovation in Voice-Over-LTE.
This holiday season, why not surprise yourself or your loved ones with the gift of true Internet connectivity? The small yet powerful YES Huddle XS 4G LTE is the ideal must-have for people who are always on-the-go, bringing pure 4G LTE connectivity for up to 10 devices. Treat yourself to free activation on the device with YES!
Looking for the latest phones this holiday season? Check out the brand new phones from YES, the Xiaomi Redmi 6 and Xiaomi Redmi 6A are FREE and bundled with an amazing 4G LTE plan.
This holiday season, say YES to amazing moments that you can share with people closest to your hearts. Do not compromise where you need to be most giving and as we close 2018, open doors to amazing experiences.
For more information about YES‟ latest promotions and plans, customers can visit the nearest YES Stores. Alternatively, they can check out the YES‟ official website at www.yes.my or shop at the YES Online Store at www.shop.yes.my.
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