Kenny Rogers ROASTERS (KRR) and Malaysians did it again as 3,800 runners of all ages came together on a beautiful Sunday morning at Sunway Lagoon for a charity run – the 10th ROASTERS Chicken Run event!
The event was graced by Sinje Lee, Malaysia’s very own international celebrity and co-founder of Little Yellow Flower foundation as well as Malaysia renowned composer-singer and artist volunteer of Little Yellow Flower foundation, Ms Yise Loo.
“I’m glad to be here today to show my gratitude and support to this meaningful event. We appreciate KRR for their continuous recognition towards Little Yellow Flower foundation. With the foundation’s aim to aid the underprivileged, we will continue to provide the nourishment and education needed for these children’s growth and well-being,” said Sinje Lee before she flagged off the run.
Funds from the ROASTERS Chicken Run 2014 will specifically go to the ‘Nutrition, Lunch and Tuition’ programme, targeted to benefit urban families which are living in poverty. Impoverished families living in urban areas still exist in Malaysia, many of which do not earn enough to support a wholesome diet for the children. KRR will also provide KRR wholesome meals once every two months for a year to the children under this foundation.
As part of the contribution, KRR will also be providing more reading materials and books to the “Reading Wonderland” programme under the Little Yellow Flower. The Reading Wonderland is essentially a community library and information resource for underprivileged children to develop a love for reading and self-enrichment.
“RCR has always been a part of our KRR community chest campaign. We treasure the future of the younger generation and we strive hard to provide aids and supports to the needy. Aside from supporting the education needs and well-being of the children, we are pleased to have raised over RM65,000 to the Little Yellow Flower foundation for the third consecutive year,” commented Dato’ Francis Lee, Group Executive Director of Berjaya ROASTERS (M) Sdn Bhd.
Echoing the same sentiment, Ms Yise Loo commented, “It’s always good to see brands contributing to a good cause as there are groups and associations constantly seeking for help, regardless in monetary or non-monetary form. I would like to take this opportunity to say – Good job to KRR, for organising such event where everyone will get a chance to aid the needy while maintaining a healthy lifestyle”.
The Little Yellow Flower (previously, Hope Education Foundation) was founded in 2007 by international artistes, Valen Hsu, Gigi Leung, Charlie Yeung and Malaysia’s very own, Sinje Lee. The vision of this charity is to provide underprivileged children with the opportunity of a better future through love, happiness, good nutrition and a better education. Little Yellow Flower provides impoverished, inner-city children of Kuala Lumpur, nourishment and extra-curricular education with the aim to break them out of poverty as they grow up.
In previous years, the ROASTERS Chicken Run has successfully raised more than RM500,000.00 for a variety of charitable organizations and homes such as Tabung Kebajikan Pesakit HUKM, Pediatric Unit HUKM (Oncology), Unit TUTUR – Aural Rehabilitation Centre for Hearing Impaired Children together with Yayasan Budi Peyayang Malaysia and House of Joy and Faith, Yayasan Sunbeams Home, Rumah Juara, Rumah Kanak-kanak Tengku Budriah, Rumah Sayangan, Malaysian National Kidney Foundation – Dialysis Treatment for the Young, Rumah Hope, Rumah Kebajikan Anbu Illam, Rumah Charis Ti-Ratana Welfare Society, and Tabung Kebajikan Pesakit PPUKM – Young Diabetic Patients.
The ROASTERS Chicken Run 2014 was made possible with the support from the co-organiser, Sunway Lagoon. Supporting partners who make this run possible also include BCard, Berjaya Hotels & Resorts, High 5, Sunway Pyramid, Sports Toto Fitness Centre, Unilever Food Solutions, Dutch Lady, Sports Toto, Starbucks and 100 Plus.
The ROASTERS Chicken Run is one of the many initiatives in the Kenny Rogers ROASTERS Community Chest Campaign, created in 2005 in aid of the less fortunate. For more information, call 03-2119 9888 or visit www.krr.com.my or connect to www.facebook.com/krrmalaysia.
