Across Southeast Asia and Oceania (SEAO), sleep is emerging as a critical—yet often overlooked—pillar of health and well-being frequently sacrificed in favor of the demands of modern lifestyles today. Casting a lens on this reality, the Samsung SEAO Ecosystem Health Study[1] sought to analyse the general lifestyle and sentiments towards health and fitness, as well as general wellness habits—including sleep, fitness, and lifestyle choices. While adults in Southeast Asia and Oceania rank health as their third highest daily priority, trailing finances and family according to the study, many still struggle to achieve the recommended seven to nine hours of sleep[2].  An average person in SEAO sleeps for just 6 hours and 51 minutes every night and stand to miss out on benefits that they rank as important reasons to getting sufficient shut-eye – such as improved immunity (21%), maintaining good health (17%), and staying mentally agile (16%)[3]. Read more →