KUALA LUMPUR, 15 September 2016 – In conjunction with the upcoming Malaysia Day, chocolate fans will get to pre-order four never-been-seen-before special editions of the 4-finger Kit Kat bar, exclusively on 11street starting from September 16 and to expect delivery of their Kit Kat bars right to their doorsteps on a date of their choosing from 22 September onwards.
To kick start the pre-order process, 11street will debut four new special edition flavours – ‘King of Fruits’ for the discerning Malaysian, ‘Orange and Pineapple with Crunchy Pecan’ for a taste and feel of the tropics, ‘Café Latte with Cookies and Cream’ for coffee lovers, and ‘Banana Nut Caramel Cluster’ to appease your sweet tooth.
“11street is ecstatic to be the only e-commerce platform in Malaysia to mete out Kit Kat’s distinctive offering, in which the newly-released flavours are specially created for the Malaysian market. On top of the current four ‘Flavours of the Month’, we will be featuring another set of new flavours on a monthly basis, so keep checking in to 11street for updates!” says Bruce Lim, Vice President of Merchandising of 11street.
Shoppers who pre-ordered the special edition Kit Kat bars can opt to have them delivered to the comfort of their homes, on a date after Thursday, 22 September. Meanwhile, those who prefer to collect their Kit Kat bars can do so personally at Kit Kat Chocolatory, which will mark its inaugural presence in Kuala Lumpur soon. Collection will begin from Thursday, 22 September onwards, but shoppers must advise their preferred collection date.
“We are delighted to have 11street onboard to spread this dose of Kit Kat happiness to all its shoppers. This special edition Kit Kat was concocted with Malaysians in mind, and we are excited to offer it first to 11street shoppers. It has always been our aim to reach out to as many chocolate fans out there as possible, so we are happy that through this partnership with 11street, we get to reach out to our dear consumers, and deliver their perennial favourite – Kit Kat chocolate fingers – straight from our Kit Kat Chocolatory to their homes,” Sachin Goel, Business Executive Manager, Confectionery Business Unit, Nestlé Products Sdn Bhd elaborates.
11street shoppers who pre-order the special edition Kit Kat bar will have to allocate at least one day for Kit Kat Chocolatory to prepare their order. They have to indicate their preferred delivery date upon check out on 11street. To date, delivery is available only for consumers in Klang Valley.
New 8-finger Kit Kat Bar with Customised Personal Message on Box to be launched
Starting October, 11street will also feature another one of Kit Kat’s new product offerings – the 8-finger bar. Fully customisable, shoppers can incorporate every ingredient that they love into the 8-finger bar, from what goes into the fingers, choosing from three types of chocolate (milk, dark and white); nuts, fruits and a variety of exotic inclusions all the way to the look and feel of the box, including of a personalised message and photograph.
“At 11street, we are committed in bringing a wide range of product offerings to our shoppers, so we hope that through this partnership with Kit Kat, our shoppers get bragging rights to be among the first in Malaysia to sample these new delicious Kit Kat bars,” Lim concludes.
For more information, please visit www.11street.my.