(SEMASA) Hilton Kuala Lumpur Unveils a Culinary Journey of Unity and Tradition Through the ‘Merentasi Tradisi, Sajian Dulu dan Kini’ Ramadan Campaign, Coupled with the Green Ramadan Initiative 2024.

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KUALA LUMPUR, 31 January 2024 – Hilton Kuala Lumpur’s renowned dining destination, Vasco’s, is proud to unveil its much-anticipated Ramadan buffet under the theme “Merentasi Tradisi, Sajian Dulu dan Kini”. The halal-certified outlet is set to welcome guests to enjoy the Ramadan buffet from 11 March – 9 April 2024. As part of a national campaign by Hilton properties in Malaysia, this initiative seamlessly bridges the gap between age-old traditional recipes and contemporary, trending culinary creations. Designed to foster a sense of unity and connection across generations, and with a strong ESG commitment, the campaign celebrates the diverse culinary traditions within the community while being kind to the environment.

Campaign Objectives:

Educating Through Culinary Insights: To provide insights to the historical significance of traditional Ramadan dishes while introducing the audience to the latest trends, educating them about the evolution of Ramadan cuisine.

Celebrating Diversity and Inclusivity: The campaign strives to authentically capture the diverse culinary traditions within the community, foster inclusivity and celebrate the abundance of flavors and evolution of the Malaysian culinary scene.

ESG Commitment: At the core of our initiative is a steadfast commitment to Environmental, Social, and Governance (ESG) values, achieved through the responsible sourcing of ingredients, dedicated support for local businesses, and a comprehensive waste management strategy. We prioritize sustainable practices throughout hotel operations in ensuring that waste is minimized, and actively seek eco-friendly solutions to contribute to a healthier planet and community.

“We are thrilled to present the Merentasi Tradisi, Sajian Dulu dan Kini Ramadan Buffet at Vasco’s. This culinary journey is not just about indulging in a variety of flavors; it’s a celebration of our shared heritage and the evolving tapestry of Ramadan cuisine from our generation to the Gen Z who are passionate about food cultures and trends,” said Linda Pecoraro, General Manager, Hilton Kuala Lumpur. “Moreover, in alignment with our commitment to Environmental, Social, and Governance (ESG) values, this Ramadan, we are proud to introduce a Green Ramadan initiative. Our commitment goes beyond responsible sourcing of ingredients and supporting local businesses. We have implemented the Winnow system to measure and manage food waste. Our chefs will faithfully record daily data into LightStay, a system developed to calculate and analyze sustainability performance throughout our hotel operations. Our Ramadan buffet features 70% locally sourced ingredients, with a commitment to minimizing single-use plastic throughout the production and buffet line. Additionally, we work with Vision Waste Disposal Sdn Bhd to ensure that our biodegradable waste is collected and produced into biogas to generate renewable energy. Behavioral interventions with our team members and suppliers further enhance our dedication to sustainability. This comprehensive approach reflects our dedication to a sustainable and mindful celebration for the present and generations to come” she added.

Experience a delectable spread that showcases the rich tapestry of Ramadan culinary traditions. The buffet features 14 live action stalls to not only ensure that each dish is made to order, but it also serves as a strategic measure to minimize food wastage. By preparing food on demand, Hilton Kuala Lumpur is committed to maintaining the highest standards of freshness and taste, providing guests with a dining experience that is both sustainable and delectably memorable.

There’s something for everyone at Vasco’s table of togetherness with must-try menu highlights, including classics like Rendang Pedas Ayam Kampung, Sup Gear Box Air Tangan Chef Jamsari to contemporary creations such as Roti John & Murtabak Wagyu and Kambing Golek Berempah Morroco. Delight your senses at the diverse stalls, or gerai, where you can savor deep-fried favorites like Soft Shell Crab, Squid, Prawn, Chicken Wing Chili Flower Crab, Quail Berempah, and Prawn Fritters. Indulge in unique offerings such as Norwegian Salmon Wrapped in Banana Leaf, Popiah Basah Lobster, Bubur Lambuk Terengganu, Lamb Oblong, and a myriad of other delectable treats.

For the perfect sweet conclusion to your gastronomic journey, indulge in the irresistible Serawa Pulut Durian Musang King, the regal Puding Diraja, and the heavenly Durian Goreng. Vasco’s Ramadan buffet promises an experience where every palate finds satisfaction, and every moment is a celebration of unity through the joy of sharing exceptional food.

The “Merentasi Tradisi, Sajian Dulu dan Kini” Ramadan buffet at Vasco’s is available daily from 6.30pm -10.30pm and is priced at RM258 nett per adult and RM128 nett per child. Diners can enjoy early bird offers of Buy 3 Free 1 (Dine-in dates: 11-17 March and 6- 9 April) and Buy 5 Free 1 (Dine-in dates: 18 March -5 April. The early bird vouchers are applicable for Buka Puasa dinner on weekdays only.

For more information, call +603 2264 2264, email Hiltonkualalumpur_FB@hilton.com or visit EatDrinkHilton.com

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