(SEMASA) Opening the era of AI phones – Samsung Galaxy S24 Series Is Now Available Worldwide

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SEOUL, Korea – February 7, 2024 – Samsung Electronics Co., Ltd. announced the global availability of the new Galaxy S24 series, which has received an impressive number of pre-orders thanks to its transformational Galaxy AI capabilities. Following the announcement, the new Samsung Galaxy S24 series achieved a double-digit increase in pre-order sales compared to its predecessor with above 65% of consumers opting for the most premium Galaxy S24 Ultra.

“The launch of the Galaxy S24 series demonstrates our initial step toward a new era of AI phones that go beyond the current smartphone,” said TM Roh, President and Head of Mobile eXperience Business at Samsung Electronics. “Designed to be an essential part of our daily lives, Galaxy AI will permanently change the way people interact with the world. We can’t wait to see how our users enhance and empower their everyday lives with Galaxy AI to open up endless possibilities”

Galaxy AI delivers innovative and practical AI features to help transform the way we communicate, create and discover the world. From barrier-free communication through features like Live Translate and Chat Assist to a new standard for search provided by Circle to Search with Google[1], AI will improve nearly every experience that Galaxy S24 users can enjoy. The new ProVisual Engine, a suite of AI-powered camera tools, maximizes creative freedom, from image capturing with new zoom capabilities to editing with the help of generative AI.

Samsung goes even further to democratize these latest innovations so more users can enjoy these enriched experiences. More language options will be available for AI features, in addition to the current 17 languages including variations. Most Galaxy AI experiences will also be extended to previous models through software updates, including the Galaxy S23 series, S23 FE, Z Fold5, Z Flip5, and Tab S9 series. Lastly, in Samsung’s commitment to a longer and reliable product lifecycle, Galaxy S24 series now offers seven generations of OS upgrades and seven years of security updates.

The Galaxy S24 Ultra comes in Titanium Gray, Titanium Black, Titanium Violet and Titanium Yellow. The Galaxy S24+ and Galaxy S24 are available in Onyx Black, Marble Gray, Cobalt Violet and Amber Yellow. More unique exclusive color options will be available at Samsung.com[2], including the Galaxy S24 Ultra in Titanium Blue, Titanium Orange and Titanium Green and the Galaxy S24+ and Galaxy S24 in Sapphire Blue, Sandstone Orange and Jade Green.

Galaxy S24 series Launch Promotion in Malaysia

Upgrade your tech game with the hottest device in town right now – the Galaxy S24 series. From 7 February 2024 onwards, the Galaxy S24 Ultra, Galaxy S24+ and Galaxy S24 will be available in Malaysia through carriers and retailers and on Samsung Malaysia Online Store. To commemorate the occasion, from 7 February until 29th February 2024 to enjoy exclusive deals worth up to RM1,650!


Product Model RRP Colour Availability Promotion
Galaxy S24 Ultra Galaxy S24 Ultra


RM7,799 ·  Titanium Yellow

·  Titanium Violet

·  Titanium Gray

·  Titanium Black

·  Online Exclusive (Titanium Blue, Titanium Orange, Titanium Green)





·  RM500 e-voucher[3]


·  Enhanced trade-in[4] up to RM1,150[5]


·  PWP, get RM100 discount on selected Galaxy Buds


·  PWP, direct discount RM200 from the selected product category (Galaxy Tab/ Galaxy Watch)[6]. Select 2 items, direct discount total RM700 (RM200+RM500). Second PWP item cannot be from the same category with 1st PWP item. e.g. If you selected Galaxy Tab as your 1st item, you can only select Galaxy Watch as your 2nd item. Purchase Galaxy Buds + Galaxy Watch + Galaxy Tab, get total RM800 discount.[7]


·  Up to 45% OFF[8] on Samsung Care+ and accessories.

Galaxy S24 Ultra (512GB) RM6,799
Galaxy S24 Ultra (256GB) RM6,299
Galaxy S24+ Galaxy S24+


RM5,399 ·  Amber Yellow

·  Cobalt Violet

·  Marble Gray

·  Onyx Black

·  Online Exclusive (Sandstone Orange, Sapphire Blue, Jade Green)

Galaxy S24+


Galaxy S24 Galaxy S24


RM4,599 ·  Amber Yellow

·  Cobalt Violet

·  Marble Gray

·  Onyx Black

·  Online Exclusive (Sandstone Orange, Sapphire Blue, Jade Green)

Galaxy S24



To purchase Galaxy S24 devices, please click the respective links below:

Galaxy S24 Series Takeovers TRX MRT Station

Get ready as we transform the 5-level TRX MRT station, linked to the trendiest mall in town, into a hub of excitement. Be entertained by heart-pounding flash mobs, captivating busking performances and experience Samsung’s latest Galaxy AI smartphone, the Galaxy S24 series. Visit the station, strike a pose and stand a chance to win amazing prizes including a product voucher worth up to RM500 from Samsung Malaysia, VIU 3-months Premium Subscription, Nazifi Nasri pouch, Gigi Coffee Black Tie Pass E-Voucher, Sis Club Socks or a smartphone lanyard[9].

Activities Date Time
Busking Performance 7 Feb – 29 Feb 2024 12:00pm & 4:00pm
Flash Mob 7 Feb & 22 Feb 2024 12:00pm & 4:30pm
Galaxy AI Experiential 7 Feb – 25 Feb 2024 8:00am – 8:00pm daily
Post & Win Campaign 7 Feb – 29 Feb 2024 NA

Here are the steps to participate in the Post & Win campaign:

  1. Visit TRX MRT Station
  2. Take photo and upload to social media with hashtags #TRXSamsungGalaxy #GalaxyAI #GalaxyS24
  3. Visit the Samsung Experience Store at The Exchange TRX mall, fill in the online registration form.
  4. Show your social media post to the store assistant and redeem one spin at the Gashapon machine

To learn more about Galaxy S24 series, visit:


[1] Results may vary depending on visual matches. Requires internet connection. Users may need to update Android to the latest version. Product functionality may be dependent on your app and device settings. Some functions may not be compatible with certain apps. Availability of the service varies by country and language. Accuracy of results is not guaranteed.

[2] Availability of colors may vary by market and carriers.

[3] Exclusive with purchases from the Samsung Online Store

[4] Applicable to selected devices only. Any device condition is accepted. Only available for selected postcodes

[5] Any device condition is accepted. Only available for selected postcodes

[6] With every purchase of Galaxy S24 Series. Limited to selected Galaxy Tab and Galaxy Watch only

[7] RM200 discount on first PWP item, and additional RM500 on second PWP item. PWP promotion not applicable to products in the same category. RM100 discount for PWP of selected Galaxy Buds.

[8] 30% off PWP for Samsung Care+. Up to 45% off PWP for selected Samsung accessories.

Promotion is valid while stocks last. Terms and conditions apply.

[9] Valid while stocks last. Terms and condition apply

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