Deepavali, also known as the Festival of Lights, has many facets and significance. The lighting of lamps signifies the triumph of good over evil. It also expresses gratitude to the heavens and deities for the blessings received – health, wealth, knowledge, peace and prosperity.
This year, PETRONAS’ Deepavali campaign highlights interesting facets of the celebration that has woven itself into the tapestry of Malaysian tradition and culture.
The campaign comprises a specially produced three-minute web film titled “Our Deepavali”, a 60-second version of the film for a television commercial (TVC), and a series of webisodes on many aspects of the festival.
The web film follows Rani, a caretaker at a home for the elderly, as she prepares to return to her hometown for Deepavali. Her journey, in the company of three elderly friends, is filled with interesting turns and lighthearted moments, making the journey itself a celebration of friendship, tolerance and understanding.
Snapshots of the culture and tradition that Hindus in Malaysia observe as they celebrate Deepavali will be highlighted in the series of webisodes featuring popular radio D.J. Aanantha who will take viewers on a journey of cultural enlightenment.
Among the interesting traditions that will be shared include the story behind the celebration, its history and significance, and the preparation leading to and the Deepavali celebration.
PETRONAS’ Deepavali 2013 campaign was launched in Kuala Lumpur by M. Suhaimy Kamaruddin General Manager, Group Corporate Affairs Division of PETRONAS.
“Festive campaigns have always been one of the platforms for PETRONAS to convey messages of social cohesion through shared understanding of our diverse cultures and traditions. This Deepavali, we take a similar approach with the hope that our campaign will help all Malaysians understand and appreciate this very significant Malaysian celebration and the culture and tradition behind it a little better,” said M. Suhaimy Kamaruddin that representing Anita Azrina Abdul Aziz, Acting Head, Group Corporate Affairs Division of PETRONAS.
The TVC will air from today onwards while the web film can be viewed, also from today, on PETRONAS’ Official YouTube Channel http://www.youtube.com/user/PETRONASOfficial. The webisodes will air beginning 12th November.
