Asia’s leading beauty retailer launched its latest own brand skincare product range at a splashing summer theme event as Water360⁰ by Watsons took the center stage.
The product range already introduced across Asia including mainland China, Hong Kong, Macau, Taiwan and Singapore finally made its way to Malaysian shores with a star studded appearance as Water360⁰ by Watsons collaborated with Malaysian YouTube sensation, Joyce Chu for the launch. Joyce came to limelight when her single ‘Malaysian Chabor’ became a successful hit on YouTube which to date has garnered over 10 million views!
“I feel overwhelm to be invited to partner Watsons’ latest own brand product and launch this together with my latest song. The music video sponsored by Water360⁰ by Watsons was also shot at one of Watsons store,” said the cheerful Joyce during the chit chat session.
“The collaboration effort with Joyce is ideal as she her success and personality fit well with the brand product. Hence, we are proud to have her on board with us to further strengthen our marketing efforts for Water360⁰ by Watsons as our priority is on digital marketing. Through this collaboration, we are confident to reach even further to our audience with the sponsorship of Joyce music video,” said Danny Hoh, Head of Marketing, Watsons Malaysia at the launch.
Water360⁰ by Watsons is specially formulated with pure, nutrient-enriched natural spring water. It is free from alcohol with a mild pH and dermatologically tested. Water360⁰ by Watsons has its many unique selling points and stands out amongst other beauty product.
The range for Water360⁰ by Watsons uses the quintuple hydrating system, which is French spring water that rapidly hydrates and revitalises the skin. Water360⁰ by Watsons provides the skin hydration for better radiance as it locks in moisture whereby the sodium hyaluronate forms a long lasting protective layer that keeps the skin hydrated and radiant. It also has a five times hydrating effect through the Centella Herba Extract as it enhances the skin’s moisture retention.
Water360⁰ by Watsons other feature is the advanced water droplet technology and hydro-lipid balancing where Polyphenols found in Sugar Kelp Extracts help to maintain the skin’s natural oil content. And the Anti-Oxidising whereby Fucoidan-rich Algae extracts improves the skin’s resistance to environmental damage, and maintain a healthy and youthful glow.
Water360⁰ by Watsons hero product is the Mineral Spring Water Drop Hydrating Sleeping Mask (sleeping mask) which to date has been sold more than 1.4 million pieces in Asia alone. The sleeping mask has an innovative cream mask formula that transforms into water droplets when applied. The water directly infuses into the skin, providing optimum hydration and acting as a shield to help retain skin moisture.
“I personally used the sleeping mask which is enriched with BlueJojoba particles encapsulated within the hydrating essence to further enhance the mask’s hydrating ability. It is meant to be used overnight, and to be rinsed off the next morning,” shared Joyce during the product testimonial sharing with members of the media and blogger’s community.
Joyce’s collaboration with Water360⁰ by Watsons can be viewed from her latest single music video titled It’s A Long Day. At press time, the music video has already received more than 300,000 views on YouTube. Fans can also check out her V-log entry on YouTube as she shares her product testimonial with Water360⁰ by Watsons.
“We are confident Water360⁰ by Watsons will attain the same success like it has achieved in other countries in the region. The product range is now available at all Watsons store nationwide,” said Caryn Loh, General Manager of Trading, Watsons Malaysia.
Besides the sleeping mask, Water360⁰ by Watsons range includes cleansing toner, cleansing mousse, facial lotion, pre-essence, hydrating mask and soothing spray with retail price from RM8.90 to RM63.
To view for Joyce Chu V-log entry on Water360⁰ by Watsons, please follow this link: https://www.youtube.com/watch?v=Zpg5jDwQHck
And to view for Joyce Chu music video sponsored by Water360⁰ by Watsons, please follow this link: https://www.youtube.com/watch?v=9WUNFVlgQXc
