(SEMASA) Game On With Lenovo – Introducing the Y710 Cube and League of Champions and ESL One Genting Partnership

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Kuala Lumpur, Malaysia – 15 November 2016: Global technology leader Lenovo (HKSE: 992) (ADR: LNVGY) continues to excite the gaming industry with today’s announcement of the latest addition to the Y-gaming series, a collaboration with Lenovo-Intel for a championship tournament and a strategic partnership with Microsoft.



The easy-to-carry and VR-ready Lenovo IdeaCentre Y710 Cube allows gamers to fully immerse themselves in the world of gaming as it is designed for portability and maximum fun. Built from the ground-up for demanding gamers who like powerful, VR-ready desktops that save on space for gaming at home, the IdeaCentre Y710 Cube is portable enough to be moved from the desk to the couch and beyond.

Beyond its range of high-performance and highly customisable products, Lenovo also continues to bring the next level in gaming through strategic partnerships, both locally and regionally. Regionally, Lenovo is partnering with Garena and Intel to bring “League of Champions” a test of skill and wits to fans and players of League of Legends, a game known as having the world’s most active competitive scene.

On a local front, Lenovo is pleased to partner with Microsoft to be platinum sponsors ESL One Genting, a Dota 2 tournament organized by the largest video game event company in the world, to bring to gamers the ultimate gaming experience.

image-4-models-presenting-the-ideacentre-y710-cube-and-other-y-gaming-devices“Driven by the emergence of video game streaming, virtual reality and augmented reality as a means of enhancing and expanding interactive entertainment, PC gaming is still very relevant today. Despite fierce competition, we still see a strong opportunity to be part of the gaming sector as part of our continued commitment to users,” said Khoo Hung Chuan, Country General Manager of Malaysia and Singapore, Central Asia Pacific.

“Lenovo continues to refine our premium Y-gaming series of gaming desktops to create a uniform and recognisable product to be part of our extensive portfolio that appeals to competitive gamers, hard-core players and new PC gamers. We are also proud to partner with industry leaders such as Intel and Microsoft to further up our game”, added Khoo.

“The global gaming market is worth US$99.6 billion, in which APAC contributes 47%[1] – making this the fastest growing region for gaming worldwide. PCs are still very much an integral part of the gaming ecosystem. And with Windows 10, PC gaming is just simply made better – it’s also the most popular platform for games in the world. We’re proud to partner with Lenovo for its fantastic initiatives to take gaming to another level,” said Bruce Howe, General Manager, Consumer Channel Group, Microsoft Malaysia.

Lenovo is continuing to focus on building top-notch gaming experiences for hard-core players who comes from all walks of life because Lenovo understands that gaming isn’t just a pastime, but a core component of their lives.

Sporting the 6th Generation Intel® Core™ i7 6700 processor and an NVIDIA® GeForce GTX 1070 graphics card, the IdeaCentre Y710 Cube brings gaming to another level of immersive experiences to players, casual or professional. As with most of Lenovo devices, the Y710 Cube can be customised to meet whatever the users’ needs are.

With Lenovo Game On, there will be a roadshow for players and fans to have a first-hand experience of the Lenovo Y-gaming devices and special promotions. The roadshow will take place from the 14th to 20th of November at Low Yat Plaza. Follow Lenovo Malaysia on Facebook (https://www.facebook.com/LenovoMY/) for more updates on the roadshow.

[1] Newzoo Games, 2016 Global Games Market Report – an Overview of Trends & Insights, June 2016

Lenovo IdeaCentre Y710 Cubelenovo

Ideal for gamers who want to stay competitive no matter where they play, the IdeaCentre Y710 Cube comes with a built-in carry handle for easy transport between gaming stations. Housed sleekly within a new, compact cube form factor weighing only 7.4 kg, it features up to NVIDIA®’s latest GeForce® GTX 1070 8 GB graphics, 6th Gen Intel® Core™ i7 processor and up to 8GB of DDR4 RAM to handle today’s most resource-intensive releases. The IdeaCentre Y710 Cube lets players confidently handle 4K gaming, VR and high-quality streaming with massive computing capabilities in real time, as well as multitask between editing a spreadsheet and streaming a movie.


The IdeaCentre Y710 Cube comes with up to lightning-fast Killer™ DoubleShot™ Pro Wi-Fi, Windows® 10 Home with integrated Dolby Audio™ and up to 2TB HDD storage, letting gamers enjoy their entire gaming libraries.


Lenovo Elevates the Gaming Experience


‘League of Champions’

There is a great interest in gaming in Malaysia, where the country is part of the top 20 gaming countries in the world. The gaming scene has made its mark in Malaysia, and Lenovo has the latest devices and streategic partnerships to help players level up even faster.


By collaborating with Intel, Lenovo is bringing the ‘League of Champions’ to elevate the professional gaming experience through the League of Legends. Gamers around the region are encouraged to participate and play against the best in the region to compete for the finals in Bangkok on 13-15 January 2017.


Registration begins on the 15th of November and can be made online. Follow Lenovo Malaysia on Facebook for more updates of League of Champions.


ESL One Genting Tournament

With this partnership, Lenovo will be hosting two competitions to bring fans of Dota 2 to the ESL One Genting Tournament. Two lucky winners will receive a Lenovo Gaming mouse and a Gaming headset, and stand a chance to win an all-expense paid trip to the ESL Genting One finals when they purchase selected IdeaPads.


The ESL One Genting Tournament will be taking place on Friday, 6 January to Sunday, 8 January 2017 at the Arena of Stars, Resort World, Genting, Malaysia.

Pricing and Availability


The Lenovo IdeaCentre Y710 Cube is now available at all Lenovo retailers and will be priced from RM6,099 (inclusive of GST) with three year on-site warranty.

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