December 21st 2019, Kuala Lumpur, Malaysia – Extending this chain of being extraordinary, the smartphone brand recently held their very first OPPO Reno Festive Night Run that showcased all aspects that OPPO has ears to the ground and is always listening to user needs and understanding a healthy lifestyle is part of the key aspects of OPPO Malaysia. Launched earlier this year in Malaysia, the OPPO Reno series introduced a fresh breath of creativity and vision for today’s fast paced generation. OPPO builds strong communication to connect with the youth in Malaysia and reaches out to bring users together through the OPPO Reno Festive Night Run to promote a healthy lifestyle and celebrate the festivities as a community.
OPPO devotes its attention to understanding the youth in Malaysia, like the spirit of Reno, they live a healthy and dynamic lifestyle and are always up for new challenges. This marathon by OPPO is a way to build a strong relationship and connect with them, as Reno users are young and energetic.
Held at KL Sports City, Bukit Jalil, the OPPO Reno Festive Night Run saw an overall participation of over 2,500 people, who came from diverse backgrounds to join the first ever marathon organized by the smartphone brand.
“When we introduced the Reno series to Malaysia, our mission was to get Malaysians to be more creative and express their individualism. The Reno series go beyond an ordinary smartphone experience. It is about embarking on a new journey and accepting a more creative and visionary take on life. The OPPO Reno Festive Run brings all these elements together, showcasing OPPO in a completely new light.” said Nikki Chen, Marketing Director, OPPO Malaysia.
The Marketing Director also commented on OPPO’s initiative to promote health, fitness and togetherness during the festive season by bringing together Malaysians from all backgrounds and offering an evening filled with festivities, celebration and glamour. “This is truly the season to be jolly and what better way to celebrate it than connecting with other fellow Malaysians especially the youth of today. OPPO Reno embodies – creativity, passion, glamour and connectivity. And the magic of snowfall in Malaysia! Through the OPPO Reno Festive Run, we hope that we were able to initiate conversation amongst the participants, give them an opportunity to get to know each other better and bring forward the spirit of togetherness!”
In a casual interview with the participants, an O-fan comments ‘’ I know that this is the first smartphone brand to hold a Marathon in Malaysia, and as a OPPO fan I am very proud and excited. Reaching out to the youth today and bringing us together as a community to be part of a dynamic event truly says that OPPO cares for their users and encourages us to challenge ourselves to achieve personal goals just before the year ends.’’ Many participant expressed their enjoyment at the event as it was dynamic experience.
Adding a touch of glamour to the OPPO Reno Festive Run were local celebrities and KOLs Jack Huah, Ben Amir, Ikmal Amry and Tong-Tong who commended OPPO for organising a creative festive night run that promoted fitness while ensuring that participants got their dose of festive fun.
Not a regular marathon, the OPPO Festive Run was a cacophony of music, lights and good times. The run included two separate events, a 5km fun run and a 10km open run, catered to fit different fitness levels. Irrespective to the run, participants were treated to live DJ music, food trucks serving delicious local fare and rest stations with wi-fi and gorgeous Christmas backdrops in case you felt like getting creative with your OPPO Reno. Well suited to the festive vibe, the OPPO Reno Festive Run also featured a staged snow fall experience, transporting participants to a make-believe Winter Wonderland.
Not the one to limit themselves to just music and merrymaking, over 2,500 participants also won up to RM 27,000 worth of prizes. Attractive lucky draw prizes include handy travel pieces from our official smarthome partner Ai Home, sponsoring Cowa Robot Suitcase RM 3,000 and LED Bagpack worth RM 499, Coros Sport watches worth up to RM 1,499 as our official smart watch partners, and RM600 worth of cash vouchers by official e-commerce partner Shopee. OPPO has also received great support from partners and sponsor such Senheng, New Balance, Coros, Shopee, Atria Shopping Mall, F&N 100Plus and Ice Mountain, Watson, Nivea, Salonpas, Rexona, Spoon Health and Himalaya Salt Sports Candy all part of bringing the community together even through different industries.