Antabax, a trusted and innovative antibacterial personal care range and leading retailer Giant are bringing back the popular Give Hope, Receive Good Health charity fundraising campaign, this time in support of the Women’s Aid Organisation (WAO). The campaign that will run from October 1, 2013 to November 30, 2013 will see 10% of sales from the entire Antabax antibacterial personal care range from any of the 129 Giant outlets nationwide channeled to WAO in support of its Refuge and Child Care Centre.
WAO, which was founded in 1982, aims to create a society that is free of violence against women. It provides emotional, social and material support for women who have been abused; strengthens the capacity of women that have been abused to manage themselves by providing temporary refuge services; and creates awareness on issues of violence against women.
In 2011, the joint charitable fundraising campaign by Antabax and Giant raised RM21,955 for Rumah Ilham and Rumah KIDS, while 2012’s campaign contributed RM20,953 to the Breast Cancer Welfare Assocaition Malaysia (BCWA). Selected Giant outlets were also used as venues for the organization to spread awareness on breast cancer, at no charge.
According to Ms Angeline Sim, Group Product Manager, Household & Personal Care, Marketing Division of Lam Soon Edible Oils Sdn Bhd, the brand is expanding its community care efforts to support more groups.
“Women have been and continue to be huge supporters of Antabax, not just in buying our products but in teaching their families about correct hygiene and good health. While we wish that all our users have wonderful family lives, the reality is that there are families where physical, mental or emotional abuse does happen, and often the targets are women and children. For those women who have sought help from WAO to break out of the cycle of violence, Antabax working with Giant, would like to be able to lend a hand in their time of need,” said Ms Sim.
“Antabax has been involved in CSR programs since 2009 and is reaching out to more organisations and causes as our brand grows. Our annual charitable fundraising activity with Giant is in its third consecutive year. The campaign themed ‘Give Hope, Receive Good Health’ sums up neatly our objective of engaging consumers to give hope to others as they receive antibacterial protection from our products,” she explained.
Ms Norine Erica Majaman, General Manager of Marketing, GCH Retail (M) Sdn Bhd, said, “Giant is proud to continue our successful collaboration with Antabax for the third successive year, by bringing the strength of our strategic network of stores to help raise funds for WAO. All our 129 stores across Malaysia will be participating in this program,” she said.
WAO spends up to RM1.2million every year on its programmes in support of women.
Speaking on behalf of WAO, Executive Director, Ms Ivy Josiah said “WAO through our Refuge and Child Care Centre, offers an important service for women and children who need refuge, counseling, training, support and assistance, as they break free of cycles of violence.”
Currently, The Refuge and Child Care Centre provides shelter and protection to an average of 100 women and 120 children every year. The refuge centre occupies a space of approximately 12,000 square feet, and has five bedrooms, six bathrooms, a kitchen, an administration office and a store room.
“We require a minimum of RM1.2million annually for our programs, and much of this comes from corporate and individual donors. We have been blessed with committed donors over the years and welcome Antabax and Giant to the list of women-friendly organisations that support us,” Ms Josiah said.
Adding glamour to the event was Antabax’s Brand Ambassador, singer and actress Ziana Zain.
“It is important for all of us, women and men, to assist those who need help, to get back on their feet. I hope more people will support this campaign because the women and children we help are somebody’s daughters, somebody’s sisters, somebody’s mothers, somebody’s friends. Let us make them somebody special through our gift of hope,” Ms Ziana Zain said.
To find out more about the Give Hope, Receive Health community care campaign please visit www.facebook/NewAntabax.
